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Case Study example - Marketing Strategies of Starbucks
Pages 4 (1004 words)
Starbucks has concentrated on opening another store in London, United Kingdom, which is situated on Central Street. It has retail, office and storage space. Rail train station is only one meter away. Since the area is full of retail activities, it has many direct competitors such as Dunkin Donuts, Costa Coffee and local coffeehouses (Boone & Kurtz, 258,2008).
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Allegra conducted a survey of more than six thousand consumers and it was found out that Starbucks concentrated on customer satisfaction, maintained ethics and treated its suppliers fairly (Holmes, 49, 2007). Starbucks has concentrated on following the rules and regulations of United Kingdom. At the same time, it has concentrated on corporate social responsibility.
Starbucks in extremely popular among all consumer segments because it concentrates on giving the best coffee and create an enthralling experience for them. At the same time, it treats both employees and customers well. In China, Starbucks had succeeded integrating the local and American culture in order to create an enchanting experience for them (Miller & Sanders, 25, 2008).
Starbucks has opened more than one thousand international outlets in more than eight hundred locations. In the United Kingdom, Starbucks needs to expand its presence as it might be possible that consumers may turn to other beverages.
Although Starbucks has successfully become the leader in the branded coffee provider and coffee house domain, it still faces competition from its competitors. In United Kingdom, its competitors include local coffee outlets, Caribou Coffee, Dunkin Donuts, Costa Coffee, etc. ...
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