Through the years, the definition of beauty has evolved and has become a constricted, suffocating set of standards that only a few seem to meet.Today's definition of beauty is what is largely perceived as images of beautiful women as portrayed in advertising campaigns, the runways of the fashion business, and the world of entertainment…
In doing so, women are unaware that what this conformity to such a cruel standard is crushing their ego, shifting their focus on more important matters such as relationships, spiritual well-being and others to the more trivial things such as physical appearance.
Dove is aware of the negative effects of today's concept of beauty to women of all ages. As a company with such an esteemed reputation as a global brand and a conscientious seller of beauty products, Dove wanted to look into these issues that women are dealing with.
Together with a team of experts in their respective fields, Dove developed "The Real Truth About Beauty: A Global Report". This aimed to look deeper into the connection between women and their idea of being beautiful. Furthermore, this study intended to find out how women feel about themselves. This includes how women define their own concept of beauty, their degree of contentment in relation to their appearance and the impact of their views on their sense of happiness. (Campaign for Real Beauty).
In every era, the concept of beauty changes; likewise, for every culture, there are also different standards to define beauty. Women, depending on their age, racial background have their own concepts and standards of attractiveness.
Fashion spreads and television ads more often than not feature reed-thin models with flawless skin and picture-perfect features. This concept of beauty has led to most of the young women, most even in their teens to worry that they are not tall, blonde, pretty, or thin enough to measure up to this hyped up idea of loveliness. A majority of women nowadays feel that they don't hit the mark as far as physical beauty is concerned.
Many young women and girls have developed issues with their body, certain facial features, skin tone, and this has paved the way for them to seek acceptance through other avenues. As a consequence, many have been lost to eating disorders, abusive relationships, substance abuse and other physical and psychological disorders. This is too hefty a price to pay for a girl who just wants nothing more than the world to accept her just the way she is.
Review of Literature
Dove believes that "every girl deserves to feel beautiful just the way she is". With Dove's supremacy in the business of beauty, it is a big deal that Dove has come with the "Campaign for Real Beauty" advertising campaign series. This is a revolutionary take on traditional advertising efforts as it borders towards social responsibility.
Speaking of social responsibility, Dove is aware of the consequences of the impact that a company's advertising campaign may have on the people that it will reach. Dove is also conscious that with the way the world of advertising portrays beauty nowadays, peoples' views of beauty have become misrepresented to such a great extent.
The launch of "Campaign for Real Beauty" is Dove's way of serving the public by attempting to correct ...
Cite this document
(“Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/283347-doves-campaign-for-real-beauty
(Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 Words)
“Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.net/miscellaneous/283347-doves-campaign-for-real-beauty.
Nike is arguably the most popular brand in the world, Nike’s success in the recent past has been nothing short of incredible. Their fashion marketing concept has been very successful, several important factors have contributed to its success and this paper will shed light upon those important factors which have been crucial to its success.
The author analyzes the Dove CFRB in terms of the organization’s advertisers’ strategy that promoted using models deemed to feature “real women whose appearances are outside the stereotypical norms of beauty.” The message acknowledges that real women are featured to appreciate the fact that the product targets women with natural curves.
Because brands are now acknowledged as part of a business capital, they must be exploited. This is the province of strategic brand management: that is how to generate value through proper brand management (Keller 1992, pp. 20). Building a strong brand can lead to the generation of numerous financial returns to firms, and has thus become a top concern for many businesses.
This is because women think that they are less beautiful than they should be, therefore, they search for artificial beauty in the world. The company created the film while conducting a research that indicated that only 4 % of the women in the globe describe themselves as being beautiful (Dove, 2013).
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
Since then, the market grew bigger and wider, then David Beckhams fame came to its peak, becoming himself one of the metrosexual icons” (METROSEXUAL MEN : Understanding Metrosexuality) Metrosexuality is a
ortraying skinny models as icons of fashion creates an unusual predisposition in common women to seek for the popular image of ultra-thin American woman. The ultra thin female bodies have haunted the entire media. While going through the pages of a womans magazines, whether it
Herein, the campaign that has been selected for the purpose of meeting the goal of this paper is the “Gabby Gifford Anti-Gun Campaign for Women”. The elements that would be evaluated in specific include
4 Pages(1000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Doves Campaign for Real Beauty for FREE!