Abilities in International Business - Personal Statement Example

I am very much for the idea of launching F&F's products in the international market. I have analyzed this and found it to be an extremely viable idea. The international market is much bigger than the local one and the potential for sales and profits is great. The growth rate in many foreign markets can surpass domestic markets and can help in keeping the company's competitive local competitive advantage. Of course, as with any business venture, there are real risks involved, but I believe that with the proper execution and the right marketing strategy, the benefits would far outweigh the risks.

Since F&F has already established itself in the local shoe market, I believe that extending this success internationally is but a natural and logical step. A product's domestic success is a good indicator of its chances in the overseas market, especially if similar conditions and needs are present. But what works here may be different in other countries, so each market should be treated individually, screening it for entry options for marketing as well as being sensitive to its cultural implications.

I understand your apprehension about making foreign investments (building overseas factories, etc.) so I suggest exporting. This strategy would optimize the capabilities of local factories, and your plan of expanding the operations in Florida will be helpful in this matter. In addition to that, the excess local production capacities can be sold to other markets. My long-term objective is to make F&F the brand synonymous with high-demand, high-quality, luxury sporting goods. F&F is already known for making high-quality products without competition, and this could be our key to success.

We must pursue an aggressive marketing campaign to build our brand image since this would maintain our considerable competitive advantage. Upscale markets in the sporting industry are very lucrative. My strategy is to fill untapped markets that desire high-end, high-quality shoes; to know what this market wants and fulfill its needs. Potential buyers are willing to spend more on products if it builds their image and makes them look good. F&F products, being of high quality and fashion would undoubtedly fill the niche for this market.

Having no direct competitors makes this goal much easier. The possibility of counterfeit goods is a problem that could not be totally eradicated. However, I believe any potential competition from, say, Chinese imitations will not be great, as the competition is based on quality rather than price. Also, the target market is comprised of discriminating customers and will realize the inherent value of owning the real thing. Good planning should not be overlooked. Formulating a good export strategy by proper market assessment and knowing the right information will ensure that the company makes the best choices and that resources are optimally used.

I am aware that taking you up on this kind offer is no easy task. But armed with the proper understanding of international markets and thorough planning, I am confident that we can pull this off. I am enthusiastically looking forward to the opportunity of working for F&F.