Quality and Service Improvements Lead to Enhanced Company Revenues and Higher Margins

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Total Quality is a major factor in the business quality revolution that has proven itself to be one of the 20th century's most powerful creators of sales and revenue growth, genuinely good new jobs, and soundly based and sustainable business expansion. (Feigenbaum and Feigenbaum , 1999)


Do quality and service improvements related efforts add cost to the production operations, or does it cut down wastage, improve product appeal and thus generate greater revenues Disjointed quality related efforts add expenses and do not contribute extra profits to the bottom line. Where as sincere efforts with active participation of all layers of an enterprise can rejuvenate and reinvigorate the entire organization and provide commendable competitive advantage. Having said all this we need to know what exactly quality is as identification of quality would result in its improvement and thus increase revenues. Literally quality originates from the Latin word 'qualis' which can be translated as 'such as the thing really is'. Quality has various meanings and each has a depth within itself. Before starting of with how quality and service results in enhanced profits we will identify what actually quality is and how various gurus have identified quality as. Quality itself has been defined as the ongoing process of building and sustaining relationships by assessing, anticipating, and fulfilling stated and implied needs.' (Winder, Richard E. and Judd, Daniel K., 1996, organizational orienteering: Linking Deming, Covey, and Senge in an Integrated Five Dimension Quality Model). ...
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