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Case Study example - Streetcar marketing communication and Marketing mix
Pages 8 (2008 words)
Streetcar marketing communication is quite unique and this has enabled it to integrate its marketing mix to address the phenomenon of the 4P's (product, promotion, place, and price). At a larger extend this process has enabled the company to relate well with the people, the system, the processes and the materials evidence when carrying out marketing activities…
Extract of sample
The strategy used by the streetcar company is very exceptional as it also works in a way to preserve the environment. The advocates for a greener environment have affirmed that indeed there is no need to have many cars on the road and having a business that offers car sharing and car rental services is very effective way of ensuring that the emissions are reduced. The elements that are involved in the marketing of any company are not conclusive since there are a variety of them.
Insight to the buyer behaviour and their decision making process is entrenched in the core marketing concepts. Currently, marketers have been able to develop theories and prove them scientifically to explain the stable rules that apply to the marketing sectors and business communication. The major concern is addressing the observable features that are similar among all or most consumers and try to understand them vividly. It is very difficult for one to ascertain that marketing has a theory and that it is justifiable on the basis that it is logic and consistent.
In the modern market regimen, the core concepts include the market strategy, eCommunication and eCommerce. ...
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