Streetcar marketing communication and Marketing mix

Masters
Case Study
Miscellaneous
Pages 8 (2008 words)
Download 0
Streetcar marketing communication is quite unique and this has enabled it to integrate its marketing mix to address the phenomenon of the 4P's (product, promotion, place, and price). At a larger extend this process has enabled the company to relate well with the people, the system, the processes and the materials evidence when carrying out marketing activities…

Introduction

The strategy used by the streetcar company is very exceptional as it also works in a way to preserve the environment. The advocates for a greener environment have affirmed that indeed there is no need to have many cars on the road and having a business that offers car sharing and car rental services is very effective way of ensuring that the emissions are reduced. The elements that are involved in the marketing of any company are not conclusive since there are a variety of them.
Insight to the buyer behaviour and their decision making process is entrenched in the core marketing concepts. Currently, marketers have been able to develop theories and prove them scientifically to explain the stable rules that apply to the marketing sectors and business communication. The major concern is addressing the observable features that are similar among all or most consumers and try to understand them vividly. It is very difficult for one to ascertain that marketing has a theory and that it is justifiable on the basis that it is logic and consistent.
In the modern market regimen, the core concepts include the market strategy, eCommunication and eCommerce. ...
Download paper
Not exactly what you need?

Related papers

Ryanair Marketing Mix Analysis
Rather than assume that its role was to 'steal' customers from other airlines, it determined that the customer base should be defined in a different way: those who were price-sensitive, but were looking for a scheduled airline approach (rather than charter airlines, which had no fixed schedule). Ryanair also defined the real 'competitors' included alternative modes of travel (bus, train, and car)…
Marketing Mix Master Essay
However, Price can be counted in a different category than these approaches. This is because of the nature of the factor price and its effects on the other three Ps of marketing mix. This essay would further describe the marketing mix in terms of all four Ps. And it would conclude as to if the factor of price is very important in the marketing mix. Furthermore it would help the readers to…
Marketing Mix.
The ultimate objective of all marketing efforts is to generate revenue, which depends heavily on the price of the product or service. Some of the areas that pricing must look into include cost of development/ manufacturing, profitability, wholesale and retail prices, volume discounts and target market pricing etc.…
Streetcar marketing communication and Marketing mix
The strategy used by the streetcar company is very exceptional as it also works in a way to preserve the environment. The advocates for a greener environment have affirmed that indeed there is no need to have many cars on the road and having a business that offers car sharing and car rental services is very effective way of ensuring that the emissions are reduced. The elements that are involved in…
Marketing Mix Article
As a result of evolution of such concepts in the business world, the field of marketing has now become something far beyond rule of thumb decision making.…
Marketing Mix
"On this path the business grows either by logical extensions of the existing product line (new performance levels, and added features or services) or the addition of related products" (Day 320). If only life was as simple as that. The marketplace is dotted with products that have fallen on the wayside. Product development involves a lot more than the whims of a few people within the organization.…
The Marketing Mix
But in other instances, the marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis Brassington and Petit (2000) emphasised that marketing includes “…absolutely essential business activities that bring you the products you do want, when you want…