Implement a marketing solution (case study)

College
Case Study
Miscellaneous
Pages 2 (502 words)
Download 0
Marketing is a wider subject, the success or the retention of which is highly based on the product's quality and customer satisfaction. Gillette fusion razor is having a wider popularity in the recent market avenues. "The Gillette Fusion Power is the first razor to bring advanced electronics to wet shaving…

Introduction

2007). By taking the consumers' needs and wants into consideration, Gillette is offering those products with proper design and accuracy for achieving customer satisfaction. It is a product which provides ultimate satisfaction to its consumers. The main feature of Gillette is that it is having five blade frontage technologies.
Even though Gillette is having a brand loyalty among the consumers, still it is facing healthy competition from rivalries. The fact behind this is none other than the expensive price tags that Gillette products come with, as compared to other products. Despite being one of the leading companies in the industry, they are facing competition. Following are the leading competitors of Gillette fusion razor:
The primary market for Gillette is basically the wholesale distributors in the market. The distributors are the first purchaser of the product. There is a direct relation between the producer and the distributor.
Secondary market is the second stage in the movement of a product in the market. Secondary market represents the retailers of the product. The consumers normally buy the product from the secondary market.
1) Increased quality: this strategy of Gillette states that the company is not interested in making profits at the cost of qual ...
Download paper
Not exactly what you need?

Related papers

Case study (Implement a marketing solution)
Answer: 1. Mail - The major advantage of the mail interview is that the respondent can respond to the questionnaire at his convenience. The major disadvantage is the low response rate. Only 20-40% of the respondents reply to mail interviews.…
Implement a marketing solution (case study)
2007). By taking the consumers' needs and wants into consideration, Gillette is offering those products with proper design and accuracy for achieving customer satisfaction. It is a product which provides ultimate satisfaction to its consumers. The main feature of Gillette is that it is having five blade frontage technologies.…
Implement a marketing solution
TQM aims at improving the quality of the product and reduce the defects. When the quality of a product rises, ultimately the price also will increase and companies have to revise their pricing strategy accordingly.
Implement a marketing solution - Gillette fusion razor
It also seeks to estimate customers' response to the product. With the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. "As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing etc. This will be an expensive phase. Since no sale revenue will be achieved, losses may be incurred.…
Implement excellent marketing strategies
The most crucial issues related to the decision making methodologies involves the concept of integrated marketing communications to be the best weapon for the marketing managers to come up with good marketing plans to build strong brands. These strong brands form the best solution to overcome any form of competition from the rivals in the global economy.…
Responsibilities of different Stakeholders in the process of New Product Development
6. Sales Department –  Creating Network channels and other channels of distribution.  Gathering quick feedback about the new product and channeling it back to the marketing and production departments.  Gathering competitor’s reaction to the New Product.
Implement a marketing solution Essay
It involves almost every aspect f what is going on in a company. Production and marketing are both fundamental economic activities.…