In the process cultural diversity becomes a victim though the extent to which TMCs can be held responsible for these development depends on a number of endogenous and exogenous factors such the ever increasing influence of TMCs due to their rising revenues and involvement in foreign countries.
On the other hand how best local communities are able to resist these extraneous influences on their cultures is not particularly amenable to a particular interpretation. In the process theoretical and conceptual frameworks of analysis are used to develop contingency models of behavioral impact arising from activities of TMCs and their behemoth-like approach to societal transformation. A critical analysis of the activities of a broader cross section of the key global media corporations would demonstrate the extent and the nature of their influence on local cultures other variables remaining constant. ...Show more