Transnational Media and Globalization

Pages 16 (4016 words)
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The ever expansive transnational media corporation (TMC) has been flourishing under the globalization process for quite some time with little or no resistance at all on the part of some local communities. Globalization - defined as "the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets" (Merriam-Webster Online Dictionary) -at times produces contradictions such as those related to TMCs that seek to ensure their control over polities through a system of articulate and well managed manipulation.


In the process cultural diversity becomes a victim though the extent to which TMCs can be held responsible for these development depends on a number of endogenous and exogenous factors such the ever increasing influence of TMCs due to their rising revenues and involvement in foreign countries.
On the other hand how best local communities are able to resist these extraneous influences on their cultures is not particularly amenable to a particular interpretation. In the process theoretical and conceptual frameworks of analysis are used to develop contingency models of behavioral impact arising from activities of TMCs and their behemoth-like approach to societal transformation. A critical analysis of the activities of a broader cross section of the key global media corporations would demonstrate the extent and the nature of their influence on local cultures other variables remaining constant. ...
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