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Cofdis case study - Research Proposal Example

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Cofdis case study

1. Cofidis financing must be the answer to the credit needs of middle-aged parents. It should promote a new product line with various credit features that are tailor-fit to the housing requirements of these families. This can be done through more advanced technological integration with the Internet, particularly through an easier online environment.
The management must be capable of dealing with glitches associated with such online transactions. It must benchmark on the current innovative technologies which are being utilized by multi-national banks that cater to consumer credit. ...Show more

Summary

Cofidis must adapt itself to a new market consisting of the normal North European family in the context of home life. In order to make Cofidis unique to this new market, it should promote itself as the quickest online credit facility with the most precise solutions for people's credit needs.
Author : herbertlittel
Cofdis case study essay example
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