Accordingly, the SWOT will not be a comprehensive treatment of strategic position, but will speak to a few of the known specifics.
We can use the financial information provided to offer some accurate shareholder analysis. It has been noted that the purpose of preparing "financial reports on a regular basis..." is to "influence the decisions of users of the information produced" (Atrill and McLaney, 1997: 2); and through the use of standard ratio analysis, we will be able to evaluate the provided statements to come to a reasonable understanding of the company's financial strength. That analysis will permit us to report the current financial condition to shareholders and evaluate Buzzard LTD's operational efficiencies in light of its quality and customer satisfaction achievements.
Any company that wishes to remain successfully in business must engage in strategic thinking. This concept is particularly true in the modern marketplace, where information technologies and other manufacturing efficiencies have increased the need for competitive intelligence. Fleisher and Bensoussan make a compelling case for this when they state:
Strategic thinking is necessary today because our organizations compete in an increasingly global, postindustrial, knowledge- and information-based competitive environment as opposed to the slower paced, domestic, industrial competitive environment of only a few decades ago. The hierarchical, linear models that dominated management thinking, and in some cases still do, have given way to newer, more flexible, perpetually self-reorganizing, network-based arrangements. No senior executive can reasonably be expected to know the entire competitive terrain well enough to correctly strategize in the same was as the great industrial and military leaders of the past. This pressing need for strategic thinking is why organizations need to improve and enhance their competitive intelligence.
The primary component used for informing the competitive intelligence process is predicated upon analyzing the strengths, weaknesses, opportunities, and threats (SWOT) facing the organization. The limited information provided does not permit a comprehensive analysis of these elements, but we will be able to focus on key parts of each segment and derive some competitive intelligence regarding the market position of the company.
SWOT TABLE FOR BUZZARD LTD.
Reputation for Innovation
R & D Efforts
High Cost Structure
New Market Expansion
Buzzard LTD has some important strengths. Their reputation for innovation is the most important of these as they have achieved high levels of pleased customers and are regarded as "one of the world's leaders in design, manufacture and supply of innovative automotive