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Internet And Market Research - Essay Example

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Internet And Market Research

Within a low span of time the researchers are able to reach to the masses, which is impossible otherwise. Internet has reduced the market research cost too. Day by day increase in the manpower cost is impacting the profits in every organization. Since, through internet feet on streets are not required, with a minimal manpower (technical backend staff only) market research can be conducted. In tele research the audience never revealed their identity but with net based survey they reveal their address as they expect gift or incentives in return. The audiences' open attitude helps in creating database for future surveys and market research too. The audiences are more open in the internet-based research because they feel that their lifestyle is technically upgraded by net-based activities. So they show genuine interest in filling up survey questions through internet. Since their interest is genuine and they decide on filling up the form on their own, unlike the coaxing done through face to face surveys or tele surveys the information provided by them is more valid as they are not obliging anyone or trying to get rid of anyone. As they are either paid or given some lucrative reward their approach towards this method is not callous. My company indulges in market research by taking help from specialized outside agencies dealing in internet based market research.

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Summary

The global spread of Internet has positively impacted market research. Due to the internet the world has become a global village and the target audience has increased.Therefore time taken in conducting market research by traditional methods has got reduced drastically…
Author : cathrine17
Internet And Market Research essay example
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