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Essay example - International Expansion into an emerging market
Pages 15 (3765 words)
Introduction: Business environment consists of all those factors that have a bearing on the business. Just as the survival and success of any individual depend on his innate capability- such as the physiological factors to cope with the environment and the extent to which the environment is conductive to the development of the individual, the survival and success of a business organization depend on its innate strength-resources at its command, including physical resources, financial resources, human resources, skill and organization- and its adaptability to the environment and the extent to which the environment is favourable to the development of an organization…
Extract of sample
Formulation of strategy is sometimes defined as establishing, a proper firm environment fit. The business environment (external) has broadly two components viz, business opportunities and threats to business. The external forces (Macro) are generally; more uncontrollable than the micro forces (internal) when the macro environment is uncontrollable, the success of a company/ organization depends on its adaptability to the environment. A report (quoted in Hill, 2003, pg 491) by Ravenscraft and Scherer concluded that over 75% of acquisitions fail. Two of the main reasons are a (Hill, 2003, pg 492) "clash between the cultures of the acquiring and acquired firm"and secondly, a failure to (Hill, 2003, pg 492) "realize synergies by integrating the operations" of the two companies. Important macro environment factors include economic environment, political and regulatory environment, social/cultural environment, demographic environment, technological environment natural environment and global environment. ...
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