StudentShare solutions
Triangle menu

Home Depot and Lowes - Case Study Example

Not dowloaded yet

Extract of sample
Home Depot and Lowes

They were initially set up as a local hardware store but it turned out to be a nationwide chain of home improvement stores. They serve to all the needs for complete home improvements like products from bathrooms to the storage rooms and paints to safes. Lowes store has approximately 216, 000 employees all over its stores.
Home Depot was started in the year 1978 and is operating currently in all 50 states of United States. They were initially a warehouse and then turned out as one of the America's best home improvement retailers providing products from appliances to hard wares. They have approximately 209, 300 employees working with them through out their stores. Both these organizations provide all the home improvement products under one roof.
Lowes and Home Depot have their own websites for the customers to browse through and purchase products. They offer variety of facilities as an online shop. In the recent decade online shopping has become on of the most comfortable and preferred was of buying goods and services. The E-commerce times (2005) stated "Online shopping has increased over last year because both new and experienced Internet buyers are not only researching products and comparing prices online before making a purchase, but they are also finding good holiday discounts online," said Heather Dougherty, senior retail analyst, Nielsen//Net Ratings. It is important to keep the information and the content interesting so that there is a high inflow of new and existing customers to the site.
There are few factors that are very essential for a website. The Gantt chart below represents the important aspects of a website from the Polls result of Port 80, Australian web industry association.
Good functionality

1
4.35%
Site content

9
39.13%
Meeting customer's expectations

3
13.04%
Search engine optimization

2
8.70%
Good graphic design

2
8.70%
Keeping content current

1
4.35%
Professional presentation

2
8.70%
User friendliness

3
13.04%
Security of site where apply eg credit cards, privacy

0
0%

A study on the websites of the home improvement retailers Lowes and Home depot:
Lowes' website:
Lowes has an exclusive website, www.lowes.com. The site is simple and neat which has its name and their caption which is "Let's build something together". The focal point is the photo at the centre of the home page. The picture simply demonstrates the availability of all the home improvement products at the store. The picture has all the products required for a complete living providing a spacious atmosphere interpreting the availability of modest merchandises. The description below that states "Campus kick off", which insists on the availability of all the home improvement products with them under one roof. The first glance of the site provides idea about the products available at the store, the offers at the store, quick link to other services and the service desk. The products in the site are separated according to the departments and rooms. This helps in easy identification and selection of products. The page also helps customer choose products by the offers at the store and there are a lot of useful information about Lowes in the home page. The ...Show more

Summary

Home depot and Lowes are one of the leading America's retail home improvement establishments. Both the organizations serve as chain of home improvements. "Home Improvement Centers cater for home renovations and alterations, by supplying a broad range of home repair and maintenance goods including hardware, tools, equipment, plumbing and electrical goods, lumber and structural material…
Author : uoconnell
Home Depot and Lowes essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Home Depot and Lowes"
with a personal 20% discount.
Grab the best paper

Related Essays

Home depot in chile
By aptly studying all these factors only, organizations can come up with entry and other operational strategies. Formulation of apt operational strategies beforehand is the key because it only enables the organization to market and sell its products or services successfully.
2 pages (500 words) Case Study
Case Study: the Home Depot Company
The competitive strategy also included the enhancement of the supply chain and the provision of a better online experience for clients, a strategy that is meant to improve customer service and loyalty. The company also focuses on the continued satisfaction of the customer by providing value for money services in the various stores and locations.
4 pages (1000 words) Case Study
Home Depot Case study
Frank Blake was appointed the new CEO in 2007 having served as the vice president of the board of directors and also the vice of business development and corporate operations.
9 pages (2250 words) Case Study
Cosco
Costco’s business model is founded on the company’s mission statement which is “to continually provide our members with quality goods and services at the lowest possible prices” (Thompson, Strickland, & Gamble, 2008, p. C-3). In this regard, Costco’s business model was based on generating “high sales volumes and rapid inventory turnover” by providing members with “limited” choices in local brands and privately produced products in several classifications at low prices (Thompson, et.
3 pages (750 words) Case Study
A Mobile Application for Home Depot
Name Computer Science Instructor Date Case Study, A Mobile Application for Home Depot In the contemporary business environment, technology drives the operations of the organization to achieve efficiency in information distribution and retrieval in an organization.
3 pages (750 words) Case Study
Home Depot CEO Robert Nardelli Severance Pay
1-2). Nardelli reasoned that the stock price of Home Depot was a thing beyond his control - a reason however that was unacceptable to company investors and its board. Hand in hand with an increasing unease with his imperious style honed at GE that was not in tune with the people-friendly culture of a retail company, the board decided to let go of Nardelli - albeit with a very generous goodbye pay.
3 pages (750 words) Case Study
Trust2 Home Fund
The fund will be marketed in UK with the support of full throttled promotion, advertisements, and network channel support. The fund will be of medium duration and enable UK investors to finance their dream homes for their young children when they grow matured.
20 pages (5000 words) Case Study
Customer comparision - Kohl's vs. Home Depot
Getting this role right, and to a standard of expertise that is superior to that of competitors and sustainable in the longer term, requires an in-depth understanding of the nature and nuance of customer service. Both companies build customer value by offering customers both a wider range of channels, and more personalized treatment through the integration of channels.
8 pages (2000 words) Case Study
Home Depot case study for Strategic management for mba class
While analyzing the competency of the rivals of Home Depot for the year 2006, Lowe’s and Wal-Mart, which jointly shared a significant percent of US retail industry, were the two major players (Businessweek). In the home improvement industry, sales were divided among niche
9 pages (2250 words) Case Study
Home Depot company - Case Analysis and report
The ratio of the internal and external directors is 1:9. This is in accordance with the codes of conduct governance which requires at least one members of the BOD to be part of the company. The
9 pages (2250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation