The presence of combination of thoughts of both is necessary in the strategies they adopt for implementing in their restaurant business.
Any business including restaurant depends on finding the fact that customer really wants. In that sense, Mark is correct and he devised a way to know what most of the customers like to have. Gross. T. Scott cites Tom Peters' MBWA (management by walking) that helps in finding out what customers want. Mark's proposal is a combination of both technology and walking to the customers that is followed by a system that finds out the most favored dish by the customer. (Gross, T. Scott, 2004)
However, a strategy is necessary with the proposal of Mark as Restaurant business involves innumerous number of food service operations. There is still market for a new comer with innovative ideas in food-service business. The strategies regarding Restaurant business of Mark and Jenny will help in keeping in view the changing lifestyles and driving the surge in food service business. However, the strategy regarding serving the fresh food is absent in the idea of Mark and they have to include that aspect into the strategy of their restaurant business. In addition to serving on cite, the restaurant has to find more methods to sell the food that needs no dishes to wash if used at home. This needs new packaging techniques for the food that is sold as a parcel. This is keeping view the fact that the singles, working parents and elderly demand a greater convenience in buying their meals and are turning to operations that provide that convenience. Therefore, the operations of restaurant business of Mark and Jenny should include innovative food service and packaging procedures. One more aspect that needs attention in the strategy is planning as lack of planning may result in losses in I year of the initiation of the business. The important aspects in the strategy of the restaurant business are quality food, good service and great people to serve. The strategies should keep in view the diners you can satisfy. In this aspect, Mark is right and Jenny is little bit pessimistic. As no body can please everybody, the important aspect in the strategy of a new restaurant business is to find out the real percentage of the customers you can attract and the percentage of the market you can capture. When you are targeting on casual food customers, you may not be perfect in attracting formal customers. So, one has to keep in view the type of customers and percentage of market they are going to target. (Lynn, Jacquelyn, 2001)
Any successful entrepreneurs in Hotel/Restaurant Business have to embrace key principles to determine the customer's expectation and in that sense, Mark's approach and idea is up to the mark. The Human Resources should maintain quality initiative. The strategies depend on initiatives. The appropriate management, business balance, performance challenges are the aspects that need consideration while framing Human Resource strategies. The HR strategies should include the employee encouragement techniques that can increase the quality that employees offer (D'Annunzio-Green, Norma (Editor), 2002).
Technology Necessary for Restaurant
The foremost technology that is necessary for every business is