StudentShare solutions
Triangle menu

Restaurant With A Difference Case Study - Essay Example

Nobody downloaded yet

Extract of sample
Restaurant With A Difference Case Study

The presence of combination of thoughts of both is necessary in the strategies they adopt for implementing in their restaurant business.
Any business including restaurant depends on finding the fact that customer really wants. In that sense, Mark is correct and he devised a way to know what most of the customers like to have. Gross. T. Scott cites Tom Peters' MBWA (management by walking) that helps in finding out what customers want. Mark's proposal is a combination of both technology and walking to the customers that is followed by a system that finds out the most favored dish by the customer. (Gross, T. Scott, 2004)
However, a strategy is necessary with the proposal of Mark as Restaurant business involves innumerous number of food service operations. There is still market for a new comer with innovative ideas in food-service business. The strategies regarding Restaurant business of Mark and Jenny will help in keeping in view the changing lifestyles and driving the surge in food service business. However, the strategy regarding serving the fresh food is absent in the idea of Mark and they have to include that aspect into the strategy of their restaurant business. In addition to serving on cite, the restaurant has to find more methods to sell the food that needs no dishes to wash if used at home. This needs new packaging techniques for the food that is sold as a parcel. This is keeping view the fact that the singles, working parents and elderly demand a greater convenience in buying their meals and are turning to operations that provide that convenience. Therefore, the operations of restaurant business of Mark and Jenny should include innovative food service and packaging procedures. One more aspect that needs attention in the strategy is planning as lack of planning may result in losses in I year of the initiation of the business. The important aspects in the strategy of the restaurant business are quality food, good service and great people to serve. The strategies should keep in view the diners you can satisfy. In this aspect, Mark is right and Jenny is little bit pessimistic. As no body can please everybody, the important aspect in the strategy of a new restaurant business is to find out the real percentage of the customers you can attract and the percentage of the market you can capture. When you are targeting on casual food customers, you may not be perfect in attracting formal customers. So, one has to keep in view the type of customers and percentage of market they are going to target. (Lynn, Jacquelyn, 2001)
Human Resources
Any successful entrepreneurs in Hotel/Restaurant Business have to embrace key principles to determine the customer's expectation and in that sense, Mark's approach and idea is up to the mark. The Human Resources should maintain quality initiative. The strategies depend on initiatives. The appropriate management, business balance, performance challenges are the aspects that need consideration while framing Human Resource strategies. The HR strategies should include the employee encouragement techniques that can increase the quality that employees offer (D'Annunzio-Green, Norma (Editor), 2002).
Technology Necessary for Restaurant
The foremost technology that is necessary for every business is ...Show more


The innovative idea regarding a new age restaurant put forth by Mark before Jenny needs some strategic corrections pointed out by the latter. However, the idea is not impossible to implement even after considering Jenny's concerns about the customers asking for old or removed items in menu…
Author : funkeldridge
Restaurant With A Difference Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Restaurant With A Difference Case Study"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Inamo restaurant in London
This paper presents the recent development in the hospitality industry related to the infrastructure based on the internet. The case study used to describe the current rise and innovation has been shown here through the example of E-table and E-menu in the “Inamo” restaurant in London. The time is not far away when everything will be atomized and on the finger tips of the customer.
10 pages (2500 words) Essay
Case study on a restaurant operations management (Ks Biryani)
K’s Biryani has the most promising chain of restaurants located in three different locations in Jeddah; the heart of Kingdom of Saudi Arabia. The chain of restaurants has worked in these locations for over three years and has an opportunity to grow and prosper in the upcoming years.
22 pages (5500 words) Essay
The restaurant offers fine dining in a very intimate atmosphere. The attractive feature of the restaurant is its friendly and warm atmosphere along with its innovative and attractive food items. Firstly, it makes an analysis of its present business performance, and how it has operated till date.
6 pages (1500 words) Essay
Case Study - The Scent of Difference
The social identity issues related to the case need to be reviewed in order to identify the strategies that would help towards the elimination of these tensions. 2. Causes as related to literature The tensions developed in Source One have certain causes. These causes can be made clear using the literature that has been published in the specific field.
3 pages (750 words) Essay
Food and beverage Management ( Case study)
Customers are fascinated with the quick service provided at the restaurant. 3. ‘Warm hospitality’ has made it possible to have several loyal customers. 4. Keeping operational expenses low (such as rent) is an advantage for ‘The Olive Tree’. 5. ‘Low-cost good quality lunch’ is the big strength of ‘The Olive Tree’.
6 pages (1500 words) Essay
The report : service marketing of thai restaurant in UK
With the known information about service marketing, the Nahm’s service marketing was examined. This was done by both qualitative and quantitative ways such as the survey, usual means when case studies are used. It was
12 pages (3000 words) Essay
Case Study
Branding in consumer’s market has been widely argued to improve on a company’s financial performance and long term competitive position1. According to Keller (1993), powerful brands create meaningful images both in the minds of consumers and society as a whole.
16 pages (4000 words) Essay
Case Study: Research Summary ( Marketing Research class)
Any business that involves serving people has to spend a lot of resources in gaining knowledge of its potential clienteles behaviors and habits. This information is necessary to assist the owner and other
5 pages (1250 words) Essay
Investigation of Restaurant Finance
One has to come up with a way of attracting customers and inventing in cost effective activities. Keeping the factor of cost aside setting up a successful restaurant, let us say in California, will need to offer three time dishes
18 pages (4500 words) Essay
The Olive Tree Case Study
h assessment was done on the operational systems for the effectiveness of the business after which the operational planning as well as implementation within the business’s hospitability units are critically appraised. It is confirmed that Angelo has not made any net profits so
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us