The methods involved in attracting customers, choosing the right location, Inventory and supply chain management, security are major factors which affect the sale of goods.
The interaction levels at such places are very high. Spot decisions needs to be taken in times of crisis, customer satisfaction and their feedback is also very important in such businesses. When one observes the functioning of such an organization, is when he realizes the complexity of management. Thus management provided professional training to the employees of the store to deal with customers and their needs. It's not the service alone; they also need to act as consultants to some confused customers. This is when you know that management is a mix of both art and science. Rash behavior of an employee can affect the reputation of the store hence they also are trained on formal behavioral skills. The manager has a major role to play, he is the guiding force and the decision maker in most of the situations, though he is not involved in every activity a report is given to him in the end of the day to analyze on the financial budget statement. Security teams were always alert; there times when they were proactive. There are miscreants who always look out for an opportunity to show their skills at such places. Security cameras are also installed at various corners to record any such activity. The billing machines were also very smart, as the details of the goods are entered; a screen was projected towards the customer for correctness. Hence the observation at one such store gives an idea on Inventory management, financial management, marketing and promotional structures and last but not the least people the management skills.
Participation observation at a Grocery store
A Review of the Literature
April 21, 2009, 10:30 am, New York City
Number of men employed: 9
Number of women employed: 2
In total: 11,
Time of entry: 9 am, Time of exit: 8 pm. Lunch time: 1 to 1.30 pm.
The total area of the grocery store is 2200 sq. ft, there are four rows of stocks each having 6 shelves. A store room is located at the right corner. The managers' cabin is situated diagonally opposite to the store room. There are two ladies at the billing counters. A man is appointed, who shifts grocery from the store room to the shelves. There is another man who is responsible for fixing price tags to goods. A person was appointed to clean the floors. There are two guards who are stationed at the entrance and exit of the store. The day starts, when the manager briefs them about the routine for the day and the important tasks which are to be done by individuals and in a group. The store is then ready to do business. As customers pour in employees get busy.
There are mainly two types of conversations which take place namely Internal & external. Internal conversations mean employees converse with each other on the various activities. If the shelves have enough inventory, if there are enough paper rolls in the billing section etc. External conversations means engaging in talks with customers to help them and provide them service to make