Through qualitative research, the group will be able to establish the characteristic that stands out among the members of the population hence this may be concluded as the behaviour of the population members.
NOTE: The characteristics (qualities) could be behaviour, habits, grades, depending on the qualities the group will base their research on., qualitative research will be of great importance to the general public, like to businessman, they can easily learn the preferences of their customers, to politicians, they can learn the expectations of the general public in terms of leadership and sometimes even managers can learn the attitude of their workers towards them.
Through the different groups of people learning about what others think, expect and want ,the general public will be able to benefit by having different leaders, like politicians keeping to the expectations of the general public thus better running of public affairs. Also businessmen will keep to the standards that their customers expect among other benefits.
The data to be collected is mainly primary data and the group will mainly collect their data through interviews which will be audiotape thus this interviews could be conducted by visiting the sites of the survey or through radio and also through telephone calls.
The group is to study the different...
a to be collected is mainly primary data and the group will mainly collect their data through interviews which will be audiotape thus this interviews could be conducted by visiting the sites of the survey or through radio and also through telephone calls.
The group is to study the different qualities of the population and they might identify outstanding practices in their study and also learn why the population has to practice certain characteristics in relation to the qualities identified.
This research is to be carried out by the focus group in a site of their own choice where they find suitable depending on the qualities they would like to study, in relation to the population of their choice.
METHODS OF ANALYSIS
Qualitative data can mainly be analyzed by describing data using:
i) Numerical methods and
ii) Graphical methods.
The data could be classified into Classes: This is where data in the audiotapes is categorised in relation to the different qualities being studied. (Data is grouped into:
Class frequency: The number of observations in the data set falling in a particular class grouped together.
Class relative frequency: The class frequency divided by the total number of observations in the data set. Through these descriptions, qualitative data can be analysed in a table such as the one shown below:
No. of individuals (frequency)
Relative frequency (proportion)
i. One is able to get an overview of the data clearly in one glance.
ii. We can easily determine the number of different individual that full under each quality.
iii. The total number of the population of study can be easily determined and also the proportions.
iv. They are easy to