Greed Materialism in the 1980's and the Cold War

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When the Cold War conservatives of the 1950s woke up on January 20, 1980 there was a Hollywood actor in the White House and a new attitude in America. The Cold War, which had lain dormant since the space race, was reawaken and with it the people were given a new sense of priorities.


The ideological war between Capitalism and Soviet Communism would be fought not only in the missile silos, but also in the marketplace. The Reaganites were back in power and their power knew no bounds. When the conservative values of the Cold War 1950s hit the technology of the 1980s, it was like a kid in the candy store where everything was possible, but only the lustful greed was probable.
America was in need of a facelift in 1980. Decades of stagflation, corruption, and drifting through a series of lame ideologies left the 1980 election up for grabs to the most imaginative candidate. Maybe Americans were tired or had simply watched too much television. In the land of Jefferson and Lincoln, the country made an unusual choice in selecting "...the unlikely figure, the former movie actor Ronald Reagan, to whom Americans turned in the critical election of 1980 to arrest the nation's sclerotic drift" (Collins). After the litany of Nixon, Ford, and Carter, Americans wanted someone that could at least act presidential. Reagan would soon have the whole country acting.
Winning the Cold War would demand that everyone in America begin to act rich. The truly rich would have the flaunt it and the rest would have to fake it. Cold War technology had given us leisure suits, microwave ovens, and tang. ...
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