Got a tricky question? Receive an answer from students like you! Try us!

Marketing Communication Plan - Essay Example

Only on StudentShare
Author : medhurstelian


Today's age is the age of information. We proudly use terms like 'knowledge society' or 'knowledge economy' to refer to our highly developed and rapidly advancing society. Today we have multiple modes of communication to access a variety of target audience effectively…

Extract of sample
Marketing Communication Plan

(Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984)
In the beginning, this plan will analyze the market situation with reference to the abovementioned products. ...
Download paper

Related Essays

Marketing Communication Strategy
The essay will analyze and evaluate the buying behavior and perceptions of each segment. Communication objectives and strategies will also be included. A marketing communication plan will follow till the conclusion.…
8 pages (2008 words)
The importance of Marketing Communication
The process of any effective communication has six constituents i.e. the context, the sender, the message, the medium, the receiver and the feedback. The intention of communication is achieved only when the receiver successfully decodes the message in its truest sense and provides feedback to the sender.…
10 pages (2510 words)
Integrated marketing communications plan
Royal Caribbean Cruises Ltd is also looking to increase its home market in the United States by re-evaluating its marketing strategy in a bid to secure more revenue in the form of sales. As Royal Caribbean Cruises have at their disposal, 27 300 employees, 26 ships and an independent distributing network of approximately 30 000 travel and booking agents, they are at an advantage in terms of infrastructure to communicate and deliver their message. This integrated marketing communications plan, will highlight areas that Royal Caribbean Cruises Ltd need to improve on and change, as well as…
23 pages (5773 words)
Report Develping Marketing plan for Cancer Society
The programs and activities whereby this organization focuses is the key figure to bringing about the success of the goals and aims of this society in the hope of improving overall health status of New Zealand in the years to come.…
8 pages (2008 words)
The key factors involved in the evaluating the marketing communication plan
The marketing communications for the proposed pacemaker will be in the form of both advertising and public relations. This will inform the prospective consumers about the products that we are offering to sell and it will attract the captive audience towards our product. The advertising will be informative because the productive we are offering is a health care product. They will inform consumer that the product is available in the market and is available at the price that we choose to sell it for. These advertisements will occur in both the local and international media. Not only T.Vs and…
2 pages (502 words)
marketing communication plan
Having prove themselves, surpassed criticism and withstand competition, Bosch surely will be the brand to highlight modernity and customer satisfaction. As its founder, Robert Bosch had envisioned, this new product “would provide a technological innovation that would be enthusiastically accepted in the U.S. marketplace.” So would the new audio system be defined as well.…
7 pages (1757 words)
Full Ingreated Marketing Communication Plan
Its production has always been customer oriented backed by efficient result oriented real time research. It has an excellent management with a visionary marketing team who believes on thinking different and being ahead of competition. The team is aware of the marketing channels that can profit them more in terms of level of liquidity, goodwill and customer loyalty.…
8 pages (2008 words)