Marketing Communication Plan

Undergraduate
Essay
Miscellaneous
Pages 13 (3263 words)
Download 0
Today's age is the age of information. We proudly use terms like 'knowledge society' or 'knowledge economy' to refer to our highly developed and rapidly advancing society. Today we have multiple modes of communication to access a variety of target audience effectively…

Introduction

(Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984)
In the beginning, this plan will analyze the market situation with reference to the abovementioned products. ...
Download paper
Not exactly what you need?

Related papers

Marketing Communication Strategy
The essay will analyze and evaluate the buying behavior and perceptions of each segment. Communication objectives and strategies will also be included. A marketing communication plan will follow till the conclusion.…
Marketing Communication Plan
(Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left…
The importance of Marketing Communication
The process of any effective communication has six constituents i.e. the context, the sender, the message, the medium, the receiver and the feedback. The intention of communication is achieved only when the receiver successfully decodes the message in its truest sense and provides feedback to the sender.…
Integrated marketing communications plan
Royal Caribbean Cruises Ltd is also looking to increase its home market in the United States by re-evaluating its marketing strategy in a bid to secure more revenue in the form of sales. As Royal Caribbean Cruises have at their disposal, 27 300 employees, 26 ships and an independent distributing network of approximately 30 000 travel and booking agents, they are at an advantage in terms of…
Integrated Marketing Communications Plan for Travelpod
The Travelpod is the world's first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the conventional Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with running water. Travelodge are planning to be able to offer to transport these…
Report Develping Marketing plan for Cancer Society
The programs and activities whereby this organization focuses is the key figure to bringing about the success of the goals and aims of this society in the hope of improving overall health status of New Zealand in the years to come.…
The key factors involved in the evaluating the marketing communication plan
The marketing communications for the proposed pacemaker will be in the form of both advertising and public relations. This will inform the prospective consumers about the products that we are offering to sell and it will attract the captive audience towards our product. The advertising will be informative because the productive we are offering is a health care product. They will inform consumer…