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Case Study example - Marketing Revolutionary Air Travel

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College
Case Study
Miscellaneous
Pages 2 (502 words)
The product's primary market will be Ultra-High Net Worth Individuals (UHNWIs) in the corporate sector, especially those that (1) are frequent First Class flyers (2) own or plan to purchase a helicopter for personal or corporate use (3) want to purchase or upgrade an existing personal aircraft…

Extract of sample

They want first-class amenities and should be able to sleep, shower, and freshen up on the plane before arriving at their destination.
Because there are fears that the US might go into recession, compelling buyers to be more conservative and selective in their purchase, Boeing 007 Heli-jet will be available for outright purchase but also through lease or rental agreement.
This market segment is characterized by a complex buying process; therefore, the product will also be marketed to those involved in the purchase decision - such as executives in the Corporate Travel, Finance, or Purchasing department in the UHNWI's company - as well as to travel agencies.
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