Marketing Revolutionary Air Travel

College
Case Study
Miscellaneous
Pages 2 (502 words)
Download 0
The product's primary market will be Ultra-High Net Worth Individuals (UHNWIs) in the corporate sector, especially those that (1) are frequent First Class flyers (2) own or plan to purchase a helicopter for personal or corporate use (3) want to purchase or upgrade an existing personal aircraft…

Introduction

They want first-class amenities and should be able to sleep, shower, and freshen up on the plane before arriving at their destination.
Because there are fears that the US might go into recession, compelling buyers to be more conservative and selective in their purchase, Boeing 007 Heli-jet will be available for outright purchase but also through lease or rental agreement.
This market segment is characterized by a complex buying process; therefore, the product will also be marketed to those involved in the purchase decision - such as executives in the Corporate Travel, Finance, or Purchasing department in the UHNWI's company - as well as to travel agencies.
...
Download paper
Not exactly what you need?

Related papers

Travel agents
In this way, First Choice can offer discounts, but at the same time they will try selling through their First Choice Brochures as it is offering a greater profit. On the other hand, Althams and PR World are smaller setups with their presence in smaller areas. Companies like PR World relies on repeat orders from satisfied customers. They offer a personalized and customized service to its customers…
Marketing Revolutionary Air Travel
They want first-class amenities and should be able to sleep, shower, and freshen up on the plane before arriving at their destination.…
Gulf Air
Assets of the gulf air company have become manifold as compared to the time it started its business. (Gulf Air Official Website, 2010)…
Marketing in Airline Industry
In order to attract customers and increase their loyalty, marketers today try to associate their products with an element of service attached to it. For example, when a customer buys a car, he enjoys the facility of free service for the first three years from the car manufacturer company (ICMR).…
Travel & Tourism Essay
Only it has made new strides. People have been undertaking hazardous journeys for thousands of years either on pilgrimage or in quest of new lands and ideas.…
International Marketing for Travel and Tourism The 32nd Atlanta Jazz Festival
The three dominant forces affecting Atlanta's history and development have been transportation, race relations, and the "Atlanta spirit." At each stage in the city's development, these three elements have come into play. Transportation innovations and their connections to Atlanta helped establish the city as a state and regional center of commerce and finance. And the Atlanta spirit-part civic…
Premium Travel
If energy prices decrease, the opposite will be true.…