The paper will discuss the methods of international expansion the company used to date and its appropriate development methods, Domino's Pizza methods using in different markets, as well as the possible combination of international expansion methods. The paper will also critically appraise the current strategy and give appropriate recommendations for further development.
2. The most appropriate Domino's Pizza development method, as well as the best method of international expansion is licensing and franchising: "We have developed a large, global, diversified and committed franchise network that is a critical component of our system-wide success and our leading position in pizza delivery. As of March 21, 2004, our franchise store network consisted of 6,878 stores, 63% of which were located in the contiguous United States" (7). These system has doubtless advantages namely for such global international company as Domino's Pizza. The franchise system allows minimizing such negative barriers of international expansion as language barrier, local governmental measures and the registration of trademark. The system also provides the adaptation of Domino’s Pizza rights and regulations to the cultural differentiations of various countries: “We also adapt our system to the local market to accommodate cultural differences in delivery vehicles, store design, signage, etc. Pizza toppings are the most common cultural adaptation. We have pickled ginger in India, squid in Japan and green peas in Brazil” (3). Domino’s Pizza quick service restaurants in different countries are not a wholly subsidiary of Domino Pizza Company (like McDonald’s in the UK). 's in the UK). They are based on Franchising Agreement with Domino's Pizza International, Inc. A franchisee must have appropriate local market, business strategies and experience knowledge: "Internationally, we have also been able to grow our franchise network by attracting franchisees with business experience and local market knowledge. We generally use our master franchise model, which provides our international franchisees with exclusive rights to operate stores or sub-franchise our well-recognized brand name in their markets" (7). Through well developed franchising system Domino's Pizza Company gains constant royalty payments which allow the company to develop and expand to international markets: "A substantial percentage of our earnings is generated by our committed, owner-operator franchisees through royalty payments and revenues to our vertically-integrated distribution system. Royalty payments yield strong profitability to us because there are minimal corresponding company-level expenses and no capital requirements associated with their collection" (3). The growth and revenue of Domino's Pizza is mainly provided by its franchising system development and royalty payments from numerous stores throughout the world. The company has chosen the most appropriate method of international expansion. Domino's Pizza makes franchising agreements with appropriate firms working in relevant market segments and having local market features knowledge.
1. The company chosen for this paper is Domino's Pizza as this is one of the world biggest companies of pizza production and delivery. The company was founded in the USA in 1960 by Tom Monaghan. …
The goal of this report is to assess the performance of Dominos Pizza Inc. from 2008-2010. All values in the report are taken from financial statements published by the company annually. These statements are studied thoroughly and interpreted in light of company’s background and current performances.
Specifically, the following concerns would be addressed: (1) a presentation of a critical analysis of e-business on Pizza Hut’s operations and the potential challenges and opportunities it creates for modern business; (2) a discussion of the background of Pizza Hut with the rationale for choosing e-business as influencing current operations; (3) a critical evaluation on how this issue is being addressed within Pizza Hut and how this impacts on the way it is managed; and (4) a presentation of conclusions and recommendations, as deemed appropriate.
state. Value in a business refers to a casual term that takes in every form of value, which establishes the health and security of the company in the end. Company value expands perception of value of the company past economic value to take in additional forms of value, for example, worker value, consumer value, supplier value, control partner value, association partner value, administrative value, as well as societal value.
In this regards, firstly the report conducts a situational analysis that focuses on the market trend, the product range, the customers and also the competitors of Domino’s. Apart from this, a SWOT analysis and PLEST analysis is also conducted. The situation analysis reveals that the pizza market of UK is quite booming and there are huge demands for different types of pizza such as microwaveable and gluten-free pizzas.
SMALL BUSINESS MARKET RESEARCH. Entrepreneurship involves taking up risks in the market (McDonald & Hawkins, 2012, p. 23). Different entrepreneurs have different ideas in the market and this may also be determined by whether the business is to operate as a sole business or a partnership.
With an essential objective of de-risking, it is proposed to focus particularly on countries like Brazil, South Africa and India where the economy is booming and also sectors like Insurance, Information Technology (IT) and Information Technology Enabled Services (ITES) are developing like never before.
The paper discussed Domino’s Pizza International, Inc., and its methods of international expansion as the main parts of its compensation and benefits system. As was discussed in the paper, the most effective method of Domino’s Pizza compensation and benefits system is licensing and franchising system which provides the world growth of its store's chain.
“Mega Brand” by the Advertising Age magazine and has been named three times by Pizza Today, a leading pizza publication, as the “Chain of the Year” (Dominos IP Holder LLC , par 3). Domino’s product line includes Crunchy Thin Crust, Ultimate Deep Dish and Classic Hand
The UK pizza market is dominated by Pizza Hut, which has delivery and restaurant operations; and Domino’s that mainly runs a home delivery operation. Domino’s commands at least 26% of the UK pizza market share, compared to Pizza Hut that possesses 25% of
6 pages (1500 words)Essay
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