StudentShare solutions
Triangle menu

International Marketing - Theory - Essay Example

Not dowloaded yet

Extract of sample
International Marketing - Theory

The purpose of laying importance of marketing and marketing plans in the first paragraph was to narrow down the topic towards marketing strategy, its formulation and its purposes for the firm it self. Now when we talk about strategy planning in marketing, we basically tend to make a match between organizational resources and its goals i.e. what an organization can really do by utilizing its resources and what its managers wanted to do (Kotabe 2007). So the strategy basically matches or ties up both ends of the same string so it could be implemented and formulated. If we delve deeper into the topic we see that marketing strategy formulation is of two types; one is based on the General marketing strategy and the other one is based on decision strategy. I have explained them in the next paragraphs to follow. The company I have chosen for this assignment is Dell Inc., and no body can deny its market share, value and prowess up to this date. I will start with the sector analysis and company analysis and then will move on to the marketing strategies.
Dell comes under information technology sector. ...
The situation started to get better after 2001 and showed a great improvement after year 2003 when the average salary of a computer employee was more than double than what other people were getting from their respective professions. The industry labor force also increased from nil to 3.1% which broke the records in the US labor force industry as it was a growth of more than 75% as compared to previous records. Growth in the information technology industry is there because of the demand factors all around the world. The demand factors included the invention of nano-technology as more and more industries are heading towards this technology, emerging markets like India coming into the field with better and more IT products with better software programs, rise in demand of computers in the Asian markets, companies around the world are looking for cutting edge techs which is only possible if more and more sophisticated software and hardware are being made. Emerging markets in central and South America is also one of the reasons for the boom in this sector (Kerin 2008). Apart from this all, another reason for the boom in this sector is the mergers and acquisitions which took place after the dot com crisis. Those mergers and acquisitions compelled companies to pool in their resources and funnel up their energies so to invest in research and development and come up with new products which would give them a competitive edge (Srivastava 2008). This is also a very pertinent cause to explain and relate to the boom in the information technology sector. This rearrangement in the market made suppliers few in numbers which brought major giants on neck n neck competition with each other. This also lowered the switching costs ...Show more

Summary

Marketing can never be done without making a plan first or doing some paper work before. It always needed a strategy which is then executed properly to get the desired results. We have seen many companies around us who have made their business plans first, incorporated sound and workable marketing strategies and then executed them well so to achieve their goals and objectives…
Author : jzemlak
International Marketing - Theory essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing - Theory"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
International Marketing
This essay focuses on the marketing goal, that works as a strategic tool to manage the development of objectives and to suggest the direction regarding the decisions on resource allocation. And also examines two different global marketing strategies available to companies and presented by the researcher.
4 pages (1000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International Marketing
When buyers have a negative attitude towards one or more aspects of the product’s country of origin, they may not only cease from using its products, but also urge friends and relatives to avoid using their products (Samli, 1985). Therefore, marketers should use all means and methods necessary to ensure that consumers maintain a positive attitude towards their product(s).
4 pages (1000 words) Essay
Questions on International Marketing
Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (50 marks) 2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken.
11 pages (2750 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
The basic principles of both domestic & international marketing are the same. However there are some distinct factors based on which these two concepts can be differentiated. As compared to the domestic marketing the international marketing is far more risky & complex.
12 pages (3000 words) Essay
International Marketing
The brands include regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain and Pop Tarts (Kellogg’s, 2013h).The vision of the company is to offer customers healthy and tasty snacks which cater to their needs and also suit their taste buds.
12 pages (3000 words) Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 pages (3500 words) Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation