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Tobacco Marketing - Essay Example
I am concerned about the lack of legislation to control the advertising of tobacco to children and adolescents. The tobacco industry makes no secret of its need to get new smokers hooked to replace those who quit or die - and the younger the industry can get them hooked, the longer (potentially) these people will have to smoke…
It has long been known that smoking as few as five cigarettes a day is sufficient to elevate the risk of cancer, heart disease, and other complications. Recent research suggests, alarmingly, that addiction may set it in from the very first cigarette: a confirmation of the tobacco industry's intentions in targeting the young. A single dose of nicotine has been shown in lab studies to trigger changes in brain physiology and function that set up the vicious circle of craving, withdrawal, and dependence. A significant proportion of patients seeking to kick the habit at physicians' clinics and rehabilitation centres are adolescents who have been smoking fewer than five cigarettes a day for less than six months, yet find themselves growing dependant on tobacco for normal functioning.
The FDA's claim that it cannot regulate tobacco advertising because tobacco does not claim to be a health-promoting product (unlike food, supplements, or medicines) is unconvincing. Tobacco sale and advertising needs to be regulated all the more tightly because it is so explicitly a health-damaging product. ...