StudentShare solutions
Triangle menu

A marketing strategy for the T mobile service - Essay Example

Not dowloaded yet

Extract of sample
A marketing strategy for the T mobile service

(Kar, Verbraeck, 2007) In the premature stages of the business, there is need to focus on the marketing blend that is the product, place, price and promotion to plan and bring together your marketing activities. When you launch having to solve problems like these below, then that is the time to begin thinking more about marketing strategy.
To accomplish its objective of becoming the most extremely regarded telecommunications Service Company, T-Mobile set out to make straight its present and campaign management approaches. It sought a partner to help it develop a new, customer-centric business model.
IBM Global Business Services worked with T-Mobile to develop an initial business case with projected paybacks and roadmap for accomplishing the goal of company of having a particular, event-based, consumer-centric operation management program for all of its subsidiaries.
This solution condensed churn speed; the churn rate of one country subsidiary is predictable to improve to 2.8% from 3.2%, nearer to main competitors in that country. Inferior customer acquisition and preservation costs were realized through enhanced, embattled event-based campaigns. (Doole, Lowe, 2005)
T-Mobile International wanted to change from a typical product-centric loom to campaign management that is running mainly promotions with pre-selected intention groups to a more customer-centric approach that are focusing on applicable events in the customer's life span and facilitates real-time decision-making. It countenanced two main obstacles to accomplish its goals. Primary, the conventional, product-centric loom to promotion management was deeply well established in the company, and the advancement lacked both enough customer-centricity and elasticity to adjust to rapidly altering markets. Next, each of the European company subsidiaries had factually implemented its own promotion management solution, therefore preventing T-Mobile from realizing synergy effects across campaigns. (Doole, Lowe, 2005)
Marketing Strategies to retain consumer loyalty
Focus on Youth-Youth Marketing
Take a glance at what youth are essentially saying about your product and marketing. For beginners, campaigns are effectual but only in the small term. Appealing youth is no longer about short term impaling i.e. campaigns, but a focal point on long-term formation.
There is need to think long term, think natural, think enterprise; here are the three most unnoticed marketing strategies for successfully engaging young consumers because they don't unavoidably reside on technology, media planners or the next grand thing but do the ordinary things unusually well like to make youth feel important, make them experience they belong by welcoming them to partnership marketing. (Peelen, 2005)


Gathering data on consumers
Retaining loyalty by first using the right methods to gather information on consumers
1. ...Show more

Summary

For a strong strategy development there is need to have a marketing strategy before coming up with a marketing plan. The means in marketing strategy is to appreciate and match the capabilities of your unyielding to the opportunities obtainable in the market.
Author : nashkuphal
A marketing strategy for the T mobile service essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"A marketing strategy for the T mobile service"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing of Service
The frontline employees have the capacity to influence the employees to revisit business premises repeatedly. Tony Roma has identified the frontline employees are the brand of the restaurant. The company has heavily invested in training these employees to ensure they handle customers efficiently.
4 pages (1000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
Conclusion 13 Reference list 13 Comparative analysis 1. Introduction UK mobile phone sector has become highly competitive forcing the competitors to form strategic relationships with other entities with the purpose of attracting new customers. The mobile phone service providers are also diversifying their products and services in order to take advantage of the digital market.
12 pages (3000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
................................................... 2. Market review......................................................................................................... 3. Literature review..............................................................
12 pages (3000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 pages (3000 words) Essay
Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
12 pages (3000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.
11 pages (2750 words) Essay
T-Mobile
The organization under analysis is T-mobile, USA. T-Mobile USA represents one of dynamic and fast growing branches in the United States and around the world. Change originates within the organisation itself. Much of the change is part of a natural process of ageing.
9 pages (2250 words) Essay
Marketing Strategy
When you have finished your marketing strategy, it is significance checking that you have the operational capability and processes competent of fulfilling the additional orders, delivering on time
8 pages (2000 words) Essay
Case study on reducing customer churn fir T-Mobile
In 2007, 99 billion outgoing minutes were recorded from the 74 million mobile connections averaging 1338 minutes per mobile connection. The well-known 20-80 rule says that the top 20 percent of the customers may generate as much as 80 percent of
24 pages (6000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen Competitor
One of the key players is Vodafone, which has embraced innovative marketing strategies with the objective of increasing its market share. Another key mobile service provider is Orange, which still depends highly on traditional forms of advertising
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation