(Kar, Verbraeck, 2007) In the premature stages of the business, there is need to focus on the marketing blend that is the product, place, price and promotion to plan and bring together your marketing activities. When you launch having to solve problems like these below, then that is the time to begin thinking more about marketing strategy.
To accomplish its objective of becoming the most extremely regarded telecommunications Service Company, T-Mobile set out to make straight its present and campaign management approaches. It sought a partner to help it develop a new, customer-centric business model.
IBM Global Business Services worked with T-Mobile to develop an initial business case with projected paybacks and roadmap for accomplishing the goal of company of having a particular, event-based, consumer-centric operation management program for all of its subsidiaries.
This solution condensed churn speed; the churn rate of one country subsidiary is predictable to improve to 2.8% from 3.2%, nearer to main competitors in that country. Inferior customer acquisition and preservation costs were realized through enhanced, embattled event-based campaigns. (Doole, Lowe, 2005)
T-Mobile International wanted to change from a typical product-centric loom to campaign management that is running mainly promotions with pre-selected intention groups to a more customer-centric approach that are focusing on applicable events in the customer's life span and facilitates real-time decision-making. It countenanced two main obstacles to accomplish its goals. Primary, the conventional, product-centric loom to promotion management was deeply well established in the company, and the advancement lacked both enough customer-centricity and elasticity to adjust to rapidly altering markets. Next, each of the European company subsidiaries had factually implemented its own promotion management solution, therefore preventing T-Mobile from realizing synergy effects across campaigns. (Doole, Lowe, 2005)
Marketing Strategies to retain consumer loyalty
Focus on Youth-Youth Marketing
Take a glance at what youth are essentially saying about your product and marketing. For beginners, campaigns are effectual but only in the small term. Appealing youth is no longer about short term impaling i.e. campaigns, but a focal point on long-term formation.
There is need to think long term, think natural, think enterprise; here are the three most unnoticed marketing strategies for successfully engaging young consumers because they don't unavoidably reside on technology, media planners or the next grand thing but do the ordinary things unusually well like to make youth feel important, make them experience they belong by welcoming them to partnership marketing. (Peelen, 2005)
Gathering data on consumers
Retaining loyalty by first using the right methods to gather information on consumers