StudentShare solutions
Triangle menu

International Management Report - Essay Example

Nobody downloaded yet

Extract of sample
International Management Report

Consequently for viability, the marketing mix hinges on the 4P components: Product, Price, Promotion, and Place. (Kotler, 2003).
Currently the Russian marketplace is one with great potential for international investment given its natural physical and human resources, as well as political development of the last few years. As a result this paper will focus on a market plan for entering this market with Australian gourmet wines, and the subsequent sections will address the different components of the mix as it applies to Russia.
Russia is a large country in terms of geography and population size with almost two thirds of the population living in big cities far away from each other and surrounded by vast and little populated areas, often with poor transportation connections between these cities. Over the last decade there has been some political stability and improved standard of living with the passing of a new constitution and a selection of a new government. Notwithstanding, there continues to be widespread crime and corruption as well as deteriorated urban infrastructure.
In terms of businesses, although there are retailers and suppliers, these are fragmented, and the few chain stores are not under any organized umbrella. On the socioeconomic front, whereas the greatest purchasing power of the society is concentrated among the minority who are business people living in the large cities, pricing is a very important factor to all consumers. Those with limited purchasing power are mainly older citizens who are interested in the reliability and the quality of goods, especially in the health care sector. Despite this, the leisure preferences displayed currently are sport activities and eating out at restaurants, and for shopping, they prefer large centers.
The economic and financial environment of Russia is conducive to foreign investment for the following main reasons. The country has a well-educated labor force with substantial technical proficiency; and at the same time, these are underutilized because of lingering Soviet-era management practices, inefficient supply systems, a decaying infrastructure, and the slow development of innovation due to limitations concerning applied research. Also, the cultural environment has seen a shift from a socialist perspective to a more consumer-oriented attitude.
For more than half a century all economic activities were under state control, and it is only now that the market is open and the consumer is free to choose. In the same breath, given the new political developments there are constant changes in the business environment and this situation could pose a challenge to investors. For example, taxes in Russia are high but some reforms are implemented in order to lessen the amount of tax paid by companies. There have also been adjustments including the regulations governing a value-added tax (VAT) and profit tax. According to these regulations no special provisions are made since January 2002 for some areas, and excessively high tariffs are imposed on several areas including motorcycles, and some food items as well as alcoholic beverages. Foreign businesses operating locally are subject to withholding tax between 10% and 20%.
In addition, the ...Show more


A new school of thought in the field of marketing is that customers use a product or service because they have a need, or because a basic product or service has a perceived benefit to them. (Wikepedia Online, 2006 a). This school of thought therefore leads to the development of market-focused or customer-focused organizations that do not operate in a vacuum, or force citizens to buy what is produced…
Author : krajcikconner
International Management Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Management Report"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International business management report
A Project passes through typical lifecycle wherein it has to be started, go through certain stages and finally come to its logical end with overall objectives of the project achieved or not. Constraints such as time, quality, cost as well as proper optimization of the resources are some of the issues which need to be taken care of while remaining within the overall scope of the project.
12 pages (3000 words) Essay
Imperial Tobacco- International Management Report
Part B of this report provides a brief evaluation of the write-up in terms of writing style, reference citations and content quality of the report. About Imperial Established in 1901, Imperial Tobacco Group PLC is a British tobacco company with its headquarters in Bristol, United Kingdom.
9 pages (2250 words) Essay
Management Report on Effective International Management
The concern for a management strategy and control has become increasingly important because people from different countries tend to have diverse work-related cultures, as well as the fact that people with different cultural backgrounds have different attitudes towards management strategies and controls.
13 pages (3250 words) Essay
Report module topic 1-6 international business management
As outlined in this paper there are various benefits of engaging in international trade including diversification of risk, better margins, growth of business among others. These are realized through engaging in short-term and long-term forms of international trade such as exporting, importing, licensing, and internal franchising.
12 pages (3000 words) Essay
Report Module Topic 7-12 International Business Management
Modes of entry for international businesses: Export 8 2.1 Stages of Export Development 8 2.2 Ways of rectifying the mistakes made by the exporters 8 3. Entry modes 9 3.1 Modes of internationalization other than exporting 9 3.2 Risks Involved in Different modes of Internationalization 10 11 3.3 Global Strategic Alliances & Benefits 12 4.
12 pages (3000 words) Essay
International Management Research Report
Companies have to search for viable options in forming an international business alliance and they must ensure that the external environment and their current customers should benefit from this alliance. Focusing on the right market and following a forward looking approach is the right approach in this phenomenon.
6 pages (1500 words) Essay
International Business Organisation Management Report
It focuses on retailing properties with particular attention to Bunnings Warehouses which are leased to Bunnigs Pty Ltd., a wholly owned subsidiary of Wesfarmers Ltd. In 1994 the first Bunnings Warehouse was opened in Sunshine Victoria, some 52 years after becoming a public company.
10 pages (2500 words) Essay
International management Report
This process opened tremendous opportunities for the firms that could do better in bigger market place but it came along with some challenges with it. These challenges were related to the diversities of market and consumer group these companies were operating in. The
8 pages (2000 words) Essay
International Management Report
They find out what potential customers would like to buy, and then manufacture the product or provide the service in accordance with research
12 pages (3000 words) Essay
International and Global Business - Preparation of detailed strategic report to management analysing the risks, possible methods of entry and attractiveness of entry for a nominated Australian company into a European and an Asian market
It only commenced operations in 1995, which means the company is still young in the telecommunications industry if to take other older established ones in comparison. The company stands as the largest subscription television operator in
9 pages (2250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us