Downward communication is the most studied form of communication in the business organization.
As Downward communication is the most widespread form in organizations as those at the top have the facilities and status for instigating communication. They also have a greater require doing so and are definitely less inhibited about taking such action.
at times written messages are issued by top executives to all levels of the organization. though this presents the kind of deformation that takes place when oral messages are sent down the line, employees are conditioned to believe that communications must come through their immediate supervisors. while they don't, employees quickly instigate to lose respect for the supervisors (Jeanette W. Gilsdorf; 1998).
If you choose to communicate directly, there is the problem assuring that you do not alienate the layers between yourself and the person you are communicating with. You must also be careful of what you say so as not to countermand or cause confusion from what more immediate supervisors have said (Ferrell, March 10, 1998).
Several writers, like Marshall McLuhan in The Medium Is the Massage, have explained how media influence the receiver's perceptions of the message. ...