The author felt that choosing different organization in different industries and different sectors would give a good cross sectional overview for the report.
According to the findings of the study it was apparent that depending on the type of the organization, marketing assistants were required to carry out many different tasks ranging from marketing planning, corporate communications and advertising copy writing.
Based on the findings of the study and the author's knowledge, skills and abilities a curriculum vitae and covering letter were designed. The covering letter that was designed was of a generic nature to help the author to customize it with minimum effort to match specific marketing positions that she wishes to apply for in the next few weeks.
The objective of this report is for the author to study the job of a Marketing Assistant from different angles and to assess herself in terms of the findings. In order to carry out this study the author chose five different organizations from different sectors and studied the specifications that have been set out by these organizations for qualifications that were necessary for role.
In this report the author will describe the methodology that will be used to study the job of the Marketing Assistant, the manner in which the findings will be presented and the self assessment. Based on the findings and the self assessment the author will design and develop a generic curriculum vitae and a covering letter for herself, which she intends to use when applying for the position of Marketing Assistant. These two documents will also be included in this report.
In order to carry out an in depth and meaningful study of role of a Marketing Assistant the author will collect information from five different companies in different sectors and industries on what these organizations look for in their potential candidates. The five companies that were chosen by the author are as follows
1. Coke Cola Corporation - Beverage Company - Private Sector
2. Tesco Supermarket - Retail Store - Private Sector
3. Axa Insurance Company - Insurance Company - Private Sector
4. HSBC - Financial Company - Private Sector
5. Salvation Army - Not for Profit - Non Governmental Sector
The author studied the job descriptions of Marketing Assistants in the above companies and also interviewed individuals working in the marketing departments in the above companies before writing this report. In order to gain a good knowledge of the labour market and future prospects for individuals working as Marketing Assistants in these organizations, the author also interviewed former marketing assistants in these companies and asked them on how easy or hard it was for them to find jobs and if the experience they had gained while at the previous companies were sufficient. The author specifically studied the following areas pertaining to the job.
1. Tasks and responsibilities
2. Entry requirements
3. Training, development and future prospects
4. Terms and Conditions
5. Work environment and corporate culture
6. Labour market conditions and employment prospects
Based on the findings the author then carried out a self-assessment and designed and developed a curriculum vitae