This essay explains the term rhetoric analysis and expounds its meaning by considering rhetoric strategies such as the Aristotelian appeals. The essay also elaborates main reasons behind performing a rhetorical analysis and the difficulties encountered when performing this analysis.
To conduct a rhetorical analysis, the first step is the identification of the purpose or the author's intent. Questions like what occasion give rise to the need for writing and the intentions of the author are evaluated. The author may attack, defend, praise, blame or teach about a given phenomena. The next step involves the identification of the audience; this involves the identifying and classifying the audience to either primary or secondary audiences as well as identifying the author values for the audience. The third step involves identification of rhetorical strategies used to appeal the audience accept the author views. One common appeal is the aristotean appeal which groups the author's concept to either Ethos Logos or Pathos. Ethos appeals refer to the character and confidence of the writer as well as his credibility. Pathos refers to the emotional appeals, use of repetition and description while logos refer to the use of definitions, laws, statistics and comparisons to convince the audience.
In conclusion, it is somehow difficult to conduct rhetorical analysis especially identifying the different appeals as well as the audience classification. ...
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(Rhetorical Analysis Essay Example | Topics and Well Written Essays - 500 Words)
“Rhetorical Analysis Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/miscellaneous/285787-rhetorical-analysis.
Rhetoric makes heuristics provisions for distinguishing, comprehending, and developing certain arguments related to specific settings (Young, Becker & Pike, 1970, 1). There are five main criterion of rhetoric for framing a persuasive speech to affect the audience, which are based on arrangement, memory, discovery, style, and apt delivery. In case of rhetorical literature, Corbett, had claimed that in such instances rhetorical analysis "is more interested in a literary work for what it does than for what it is" (Corbett, 1990, xxii).
As asserted, the documentary aimed to persuade the viewers through rhetorical arguments of speech, sound, and visuals that there is a need to be alarmed at the rate hydraulic fracturing for natural gas drastically and negatively affects the lives of people who are affected by the drilling; and hopefully move policymakers and legislators into amending provisions of the Safe Drinking Water Act.
It is the hope of this student that the reader will be able to gain a more full and complete/nuanced understanding of the way through which each of these rhetorical strategies are used in the video in question although it is but a brief 45 seconds and overall length, the artists and directors who were responsible for the creation and production of this advertisement masterfully wove a brief tale that is inclusive of each of these three previously mentioned rhetorical strategies.
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