To conduct a rhetorical analysis, the first step is the identification of the purpose or the author's intent. Questions like what occasion give rise to the need for writing and the intentions of the author are evaluated. The author may attack, defend, praise, blame or teach about a given phenomena. The next step involves the identification of the audience; this involves the identifying and classifying the audience to either primary or secondary audiences as well as identifying the author values for the audience. The third step involves identification of rhetorical strategies used to appeal the audience accept the author views. One common appeal is the aristotean appeal which groups the author's concept to either Ethos Logos or Pathos. Ethos appeals refer to the character and confidence of the writer as well as his credibility. Pathos refers to the emotional appeals, use of repetition and description while logos refer to the use of definitions, laws, statistics and comparisons to convince the audience.
In conclusion, it is somehow difficult to conduct rhetorical analysis especially identifying the different appeals as well as the audience classification. ...Show more