StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - A Strategic Analysis of Royal Mail

Pages 6 (1506 words)
Download 0
This researcher's interest in the topic was aroused after reading several news articles on "the biggest turnaround in UK corporate history", accounts on how a former supermarket executive and a former head of the English Football Association rescued a business firm by converting 318 million in losses into a 540 million profit, sacking 30,000 staff, closing 2,500 branches, and improving service efficiency.

Extract of sample

Aside from learning that what seemed as a dreary business such as postal services is an exciting field, what was intriguing to the researcher was understanding the strategic management issues faced by the government and Royal Mail: full EU liberalisation, the effects of globalisation on the postal services sector, and the pros and cons of privatisation.
More intriguing is knowing that the government and Royal Mail acted on these strategic issues, prompting this researcher to investigate and discover how these strategic issues became the bases for their subsequent management decisions and actions.
The study will show how a firm's external and internal environments affected organisational performance and managerial decisions, and how utilising existing strengths and weaknesses helped the firm take advantage of opportunities and minimise the negative effects of threats. This is what strategic management is all about.
vi. How did Royal Mail address these issues, and are their actions consistent with sound strategic management principles Did they react in the best way possible, or were there other options open to them
This dissertation brings the reader inside the mind ...
Download paper
Not exactly what you need?

Related papers

Royal Chocolate
The inventory management system is required to be automated to make it more efficient and effective, so that reordering can be done at lower levels, thus saving cost of ordering and the inventory carrying costs.…
5 pages (1255 words)
But, the US marine's death in the blast of a roadside bomb on November 13, 2004 during a routine foot patrol in the Al Anbar province of Iraq has spared off a debate on his e-mail account with his family staking claim to access its details. The parents' claim that his son's email account should be made accessible to them was bluntly rejected by the Internet giant Yahoo on the ground that it…
3 pages (753 words)
Starbucks Strategic Analysis
Starbucks can deal with these mild threats by including other beverages in its menu (which it already does, but add variety to the non caffeine products being catered) and by entering into agreements with few large suppliers to seal the cost of inputs.…
2 pages (502 words)
Integrative Customer Relationship Management Program for Royal Mail Group
However, because of the challenges associated with the industry and this particular company itself. Parcel Force is in dire need of establishing a new source of competitive advantage. The pathway chosen to achieve this objective is the Customer Relationship Management Plan. (Smith, 2008)…
11 pages (2761 words)
Business Strategic Analysis
From the aforementioned arguments it is clear that the scope of the organization's business for development is bright as the efficiency of the organization to develop digital media for not only commercial purposes but also for marketing communication opens the doors for corporate business development for the organization. This is in line with the arguments of Gerry Johnson and Kevan Scholes…
5 pages (1255 words)
The mail
Repayment of the loan is also important to them and at what rate it will be repaid, I am planning to repay the loan in two years time since I have already registered three hundred students who are to commence their studies next year. I already have 0.5 million dollars as capital and the extra funds will enable me to rent offices, hire lecturers, buy office furniture and equipments, and advertise…
2 pages (502 words)