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A Strategic Analysis of Royal Mail - Essay Example

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A Strategic Analysis of Royal Mail

Aside from learning that what seemed as a dreary business such as postal services is an exciting field, what was intriguing to the researcher was understanding the strategic management issues faced by the government and Royal Mail: full EU liberalisation, the effects of globalisation on the postal services sector, and the pros and cons of privatisation.
More intriguing is knowing that the government and Royal Mail acted on these strategic issues, prompting this researcher to investigate and discover how these strategic issues became the bases for their subsequent management decisions and actions.
The study will show how a firm's external and internal environments affected organisational performance and managerial decisions, and how utilising existing strengths and weaknesses helped the firm take advantage of opportunities and minimise the negative effects of threats. This is what strategic management is all about.
vi. How did Royal Mail address these issues, and are their actions consistent with sound strategic management principles Did they react in the best way possible, or were there other options open to them
This dissertation brings the reader inside the mind ...
The study will show how a firm's external and internal environments affected organisational performance and managerial decisions, and how utilising existing strengths and weaknesses helped the firm take advantage of opportunities and minimise the negative effects of threats. This is what strategic management is all about.
Research Aims and Objectives
The research study will be conducted in the following context:
1) Evaluate strategic decision-making process and the influences that led to the liberalisation of postal services in the UK and the privatisation of the Royal Mail.
2) Assess the impact of strategic decisions upon the organisation's functional areas.
3) Apply fundamental tools of analysis to develop an appreciation of the organisation's strategic position before and after liberalisation and privatisation.
4) Evaluate the strategic options confronted by the Royal Mail.
5) Critically evaluate why Royal Mail pursued particular strategies:
i. Why did Royal Mail lose money
ii. Was Royal Mail poorly managed or defective in its structure
iii. What are the issues of globalisation, privatisation, and liberalisation Why did the EU and the UK embrace these concepts
iv. Do other firms confront these three strategic issues, and why
v. What effects do these have on firms And why are these effects caused
vi. How did Royal Mail address these issues, and are their actions consistent with sound strategic management principles Did they react in the best way possible, or were there other options open to them
vii. What lessons can governments and firms learn from the experience Are these lessons transferable to other firms and governments
This dissertation brings the reader inside the mind of government policymakers and Royal Mail executives who made key decisions before, ...Show more

Summary

This researcher's interest in the topic was aroused after reading several news articles on "the biggest turnaround in UK corporate history", accounts on how a former supermarket executive and a former head of the English Football Association rescued a business firm by converting 318 million in losses into a 540 million profit, sacking 30,000 staff, closing 2,500 branches, and improving service efficiency.
Author : marcdibbert
A Strategic Analysis of Royal Mail essay example
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