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Case Study example - Internet Marketing
Pages 1 (251 words)
Marks & Spencer and Next chiefs see market stabilising. Both of them are looking forward to Christmas. They are running the traditional tactical promotions for the Christmas trading period. Hopefully, they will benefit from it. They are well aware of the current debates in e-business and also realize its importance…
Extract of sample
Sales rose 2.8% to 4.3bn and UK like-for-likes slipped 0.9%. Online sales rocketed 29% and international sales advanced 12.2%.
Retail Week (2005) Marks & Spencer and Next chiefs see market stabilising By George MacDonald, Lisa Berwin [online] available from http://www.retail-week.com/city/marks-and-spencer-and-next-chiefs-see-market-stabilising/5007750.articlereferrer=RSS [ 4 December 2009]
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