StudentShare solutions
Triangle menu

Business Product Analysis - Coursework Example

Not dowloaded yet

Extract of sample
Business Product Analysis

Coke was initially developed by pharmacist John Styth Pemberton in year 1886 (Biswas & Sen, 1999). In the history of 112 years, Coca-Cola has entrenched itself into American culture. In 1994, the American use was more than 773 million servings of Coca-Cola, Sprite; diet Coke, Fanta and additional products of the coke corporation. The corporation's drink products comprise bottled plus canned drinks fashioned through self-governing plus business owned bottling plus canning operations (Wikipedia, 2009), (Bellis, 1997), and (The Coca-Cola Company, 2008).
The Coca Cola Company has truthfully one of the supreme stories in U.S. history.' The technique in which the company has pressed on and endured the taste of time makes an impression up till now their harshest detractor.' The Coca Cola Company has a dread exciting history and still an additional assuring future.' Their industry policy, all along with an extremely devoted customer base, has guided The Coca Cola Company to the position of boss of the market (Pendergrast, 2000), (Bellis, 1997), (Biswas & Sen, 1999) and (The Coca-Cola Company, 2008).
At the present time, the Coca Cola Company is working with a network of license bottlers. It has fifty three bottling divisions aligned among 26 corporations. Each of these bottlers previously was performing business through Parle's Ramesh Chouhan, after his sale of drink products to Coke. As for each contract signed among Coke and bottlers, the previous provisions to them through soft drink focus. According to the latest plan and policy of the coca cola, the Coke bottlers will stop to remain self-governing entities; in its place, depending on physical positions, they will be amalgamated into one of the super bottling corporations. Believing the enormous impending of enlargement of the whole worldwide marketplace, coca cola desires to increase the marketplace by 40 % for each annum (Wikipedia, 2009), (Biswas & Sen, 1999), (Bellis, 1997), and (Olson, 2005).
Fundamental Marketing Strategies
The Coca Cola Corporation is capable to attain its aims and objectives by means of the product development or distribution technique or promotional features. In fact, better management from the plant place to the sales services that corporation presents, something could be employed to differentiate (Riz, 2009). The product forms a center in the differentiation policy in the middle of the other P's of the Marketing Mix policy. Product Differentiation is extremely significant in product management for the Coca Cola and has potential in forming flourishing marketing strategies (Pendergrast, 2000). Here I have presented the Coca-Cola Mission Statement and Objective that is developed after the huge marketing study and brand positioning research (Thecoca-colacompany, 2007) and (Wikipedia, 2009).
1.)'''''' To Refresh the World in mind, body and spirit.
2.)'''''' To motivate Moments of Optimism, in the course of our brands and our actions.
3.)'''''' To Create Value and Make a Difference, all over the place we engage.
4P's marketing Mix Models
This section presents the analysis how Coca-Cola can produce a better marketing through ...Show more


This coursework needs to cover the detailed analysis of the product that has a strong market share and effective management structure. For this purpose I have chosen the "Coca-Cola" as a product for the research of the overall aspects and business working…
Author : dayanaraynor
Business Product Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Business Product Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Quantitative Analysis of Business
Material costs will range between $33.00 and $39.00 per unit, labor costs between $22.00 and $28.00 per unit and utility costs between $3.00 and $6.00 per unit. According to the probabilistic distributions given, the earlier mentioned three costs have been calculated below along with the total cost and the average cost.
8 pages (2000 words) Coursework
Innovation and New Ventures Business Plan and Investor Presentation (Product)
The Company product will be an activator/sensor device. This device automatically mutes TV commercials while watching a movie, soap opera or even business news. This device automatically senses a TV commercial while a program is in progress and it ensures that the commercial break is muted.
16 pages (4000 words) Coursework
Business Systems Analysis and Design
This information includes their clocking in and out time within the companies premises. 2. The clerks do the filing of information for safe keeping. These records are kept within the company’s premises represented by 5. 3. The staffs do appraisal on the different records access the files.
7 pages (1750 words) Coursework
Analysis of the Business Environment - Oil Prices
The interest given to this topic is well deserved since oil is of the highest economic significance, having micro-economic impact on growth. This is mainly because oil products are major consumables affecting household incomes. Further, the international nature of oil production, consumption and trade means that the consequences are far reaching (Wauquier & Fevennec 2001).
9 pages (2250 words) Coursework
Business programmes teach techniques such as SWOT analysis
The first part of this essay will provide the relationship of the SWOT analysis to strategic management, which will be followed by a brief description of the SWOT analysis. The next part of the paper will evaluate the advantages and disadvantages of the SWOT analysis in relation to its application as a strategic planning tool, which will be followed by a typical case in the use of the SWOT analysis.
8 pages (2000 words) Coursework
Analysis of Design small business systems project - following & completing a template attached
Input / Output Analysis 13 Step 3b. Vertical Analysis 14 Step 3c. Context Analysis 16 Step 6b. Coordination of results from step 4-6 19 Step 7a. Diagnosis of Efficiency Needs 20 Step 7b. Variance Matrix 22 Step 8. Diagnosis of Job Satisfaction needs. 23 Step 8a.
12 pages (3000 words) Coursework
Design and Sustainability '' Product Innovation ''
The power tilts and trims are driven by electro-hydraulic mechanisms with the power of a motor-driven pump that provides the hydraulic pressure. The outboard machine contains an actively charged trim function that secures
6 pages (1500 words) Coursework
Develop a country/market Analysis document for a product of your choice to sell in an emerging economywhere the company is not present
The chain is also well known for its top-notch service and community leadership. The first Tim Hortons restaurants offered only coffee and donuts. However, over the years, the QSR has added numerous products in its repertoire including muffins, cakes, pies, croissants,
14 pages (3500 words) Coursework
Nissan: Corporate-level strategy analysis: Product diversification
The company ranks sixth across the globe amongst all the other automobile companies such as Ford, Volkswagen, Toyota, General Motors and Hyundai. The current corporate level strategy of the firm
6 pages (1500 words) Coursework
Some of the requirements range from a car for transporting the equipment, portable couches, and a trolley for moving the kits. Accounting for the startup cost and other additional costs is crucial. Creativity is the ability to conceive an original idea.
6 pages (1500 words) Coursework
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation