StudentShare solutions
Triangle menu

Maintaining Competitive Advantage - Essay Example

Extract of sample
Maintaining Competitive Advantage

The firm applies three types of competitive advantage in its operations i.e. cost leadership, differentiation (of product, image, service, sales, distribution and marketing) and lastly focus in cost and differentiation. (Palmer and Hardy, 2000)
Amazon examines activities performed in their organization and relates how each activity is connected to the other. These activities are the main sources of the advantage, they includes marketing, operation among others. By performing these strategic activities (a method commonly known as value chain) in a better and a cheaper way than its competitors the firm gains the competitive advantage.
Value chain helps Amazon to understand the existing probable sources of differentiation and the general behaviour of the existing costs. Activities affecting Amazon's buyer activities are the key determinants of differentiation results. Cumulative costs in the value chain are used in determining the overall difference between the producer cost and the buyer value of Amazon. The value chain clearly indicates that competitive advantage can emanate anywhere along the chain value.
According to porter (1998) competitive advantage entails managing firm's value chain as a system rather than a collection of separate parts. Amazon makes application to this by making a choice of performing activities in a way that is different from the rivals. ...Show more


Competitive advantage is very important for the success of any given industry. Organizations create competitive advantage by discovering advanced and better ways of competing in companies and bringing them in the market, this act is mostly in originality.
Author : kaci12
Maintaining Competitive Advantage essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Maintaining Competitive Advantage"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Globalization: Analysis of Competitive Advantage
In the present day and age, it is even more difficult to find sources of sustainable competitive advantage than it was ever before, with constant changes in strategy to cater for changing realities and frequent action to take advantage of emerging opportunities.
22 pages (5500 words) Essay
Porter's Model of National Competitive Advantage
He presented this model in his book ‘The Competitive Advantage of Nations’ in 1990 in which he discussed the reasons why some nations, social groups and economic institutions advances than others. His work focused on the collective competitive advantages of the firms in the nation rather than the performance of the individual firms.
12 pages (3000 words) Essay
National Competitive Advantage Essay
Competitiveness is defined as the concerted drive that enables a nation to compete with other countries in the selling of services and goods. This helps in improving or maintaining the nation's living standards. (Lasserre, 2003) Technological advancement in the twenty first century has given both small scale and the large scale businesses opportunities to explore global markets.
6 pages (1500 words) Essay
Competitive advantage
Information systems can be termed as the combination of software and hardware that helps in processing and managing data and information in
8 pages (2000 words) Essay
Microsoft: Maintaining the Competitive Edge
This paper describes Microsoft - the business of developing, manufacturing, license and support software products and services for computing devices. IMicrosoft has gained competitive advantage over its rivals such as Netscape, Apple, IBM, Sun Servers, etc. by improving product differentiation; improving features and implementing innovations etc.
5 pages (1250 words) Essay
Globalization: Analysis of Competitive Advantage
tive advantage than it was ever before, with constant changes in strategy to cater for changing realities and frequent action to take advantage of emerging opportunities. However, firms must still plan to try to improve while operating in a global mosaic that offers a plethora
22 pages (5500 words) Essay
Acheiving Global Competitive Advantage
Toyota Motor Corporation (Toyota or TMC) is a global leader in auto manufacturing. Toyota has such a prime global standing because currently in Japan it has 12 plants, and also has 51
8 pages (2000 words) Essay
Change management - ITIL
The judicious application of IT services across various processes and operations facilitate desired outcome of efficiency, quality, innovation and profits. Today, when IT/IS have become common platform of communication and integrated work processes,
2 pages (500 words) Essay
Competitive Advantage Strategies
In the society today, business arena has become so dynamic. The climate of trends and advancement of technology have also played vital role in transforming business ecological niche. This compels companies to readjust
1 pages (250 words) Essay
Module: Managing Competitive Advantage
business management, there have been a lot of economic liberalizations, which have increased the number of business activities, thus creating extreme competition. The competition being witnessed in many industries mean that consumers are the major beneficiaries. First, they are
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us