StudentShare solutions
Triangle menu

External and Internal Analysis - Research Proposal Example

Not dowloaded yet

Extract of sample
External and Internal Analysis

Gillette can also use its goodwill in the market to increase brand saliency. It can also show the bigness of the brand by telling people that it is a part of Gillette Family.. It should inform people that the raw-materials used by Duracell are better than those used by competitors.
Using the VRIO framework, the firm can exploit its brand to help with the brand positioning. However, since competition threat is high, due to lack of barriers to entry, more competition is going enter the industry and will threat Duracell's position in the market. This will further drain the resources.
However, looking from the SCP model, the firm cannot change much about the structure, it can improve its own conduct and start acting like a market leader. It can also improve the product's appeal to make it look better than competing brands of batteries.
Duracell can also join hands with one of its competitor to share knowledge and technology to operate in the market as a bigger brand. This would also help the new bigger firm to exploit all the benefits of economies of scale and to lower its costs to compete with the cheaper brands of batteries. It will really helpful in improve the financial statements of the company and to tackle declining stock prices and deteriorating income statement.
The company should try not to divest the brand as it would decrease the product line and hence the firm will then ...Show more

Summary

The basic problem in this case is that Gillette is facing huge financial losses as one of their brands Duracell in not performing well and now the company has to decide whether to divest or if they can pursue any other course of action.
The industry is flooded with competitors…
Author : jermain89
External and Internal Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"External and Internal Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

External and Internal Enviromental Analysis
The objective conditions being referred to are the external environmental factors. It is clear that external conditions affect the outcome of the business, which is why these should be identified and analyzed. On the other hand, the subjective conditions are the characteristics inherent in the business organization itself.
5 pages (1250 words) Research Proposal
Internal Proposal - Oklahoma State University
The paper analyzes Mechanical Engineering department of Oklahoma State University. Most of the students in this department relay on online classes for various reasons, cancellation of the online classes may lead to withdraw action of many students as might be inconvenienced. The institution may lose a considerable amount of students.
4 pages (1000 words) Research Proposal
SWOT analysis of 2 fictitious companies and what my company, a competitor of these 2 companies, would do about a weakness from each company
In the long run an organization has to create value to the shareholders by providing value for their investments through strategic plans, increases the value of the employees by improving their skills, has to be updated about the trends in the industry and maintain strong relationships with the supply chain intermediaries.
6 pages (1500 words) Research Proposal
AED (Automated External Defibrillator) and their need in the community
This is caused by a condition known as atherosclerosis, where the blood vessels become narrower and less flexible as blood vessels become blocked by blood clots. CVD is the primary cause of death worldwide. 17.5 million people died from CVD
4 pages (1000 words) Research Proposal
Northern Cape Department of Educations Service Standards
According to the paper the service standards that are offered by the department of education are analysed here by assessing and evaluating the expectation of the internal customers like the employees, students and other supporting staffs who are attached with the departmental setup. Departmental setup goes for a turnaround strategy.
16 pages (3750 words) Research Proposal
Market Research and Analysis
The main objective of this research paper is to define the advantages and disadvantages that the corporation has and how it links to the service quality offered by the gas station. Examining these components will
16 pages (4000 words) Research Proposal
Financial Strategy Analysis :A case study on ADIDAS
Founded in 1948, Adidas is currently in the maturity phase along the corporate life cycle, a phase in which the business identity has been strengthened among consumer segments with considerable brand recognition and high demand for its products as a result of promotion,
12 pages (3000 words) Research Proposal
A study of how to synergize the works of internal auditors and external auditors to listed companies
Within the United States there are securities markets, accounting and corporate legislation that direct the management and disclosure practices of listed companies.
6 pages (1500 words) Research Proposal
Internal Audit
In practical application, organizations may deviate from pre-established rules of operations with stakeholders. In such cases, an internal audit process measures actual operations of an organization. Whenever there is a deviation from pre-established standards, the process recommends ways of ensuring compliance of daily operations with best business practices.
5 pages (1250 words) Research Proposal
The effect of internal audit reports on audit quality and earnings performance. An empirical Study on the companies listed in London Stock exchange (LCE)
The quality of audit plays a vital role in maintaining an efficient market environment. However, an independent quality audit underpins confidence in the
7 pages (1750 words) Research Proposal
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation