Literature review of Energy savings companies (ESCO) and marketing

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ESCO's are a company whose aim is to reduce a client's energy costs, often by capitalizing the sincere expenditures and sharing the resulting future cost savings with the client. This is usually accomplished through the use of an energy-performance contract (EPC) or a shared-savings agreement…

Introduction

A true win-win-win if successfully implemented.
As far as marketing is concerned it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong relationships with them in order to capture value from customers in return. Thus for effective functioning of ESCO it has implemented various tools and strategies of marketing.
According to European Union energy services, energy services are those activities which are taken up by the companies and market actors, and which result in demonstrable and sustainable savings of supplied/delivered energy in the customer's household and which includes the option of initial investment by other than the household or property owner [1].
The energy service company (ESCO) is in the business of providing broad range of comprehensive energy solutions including the designing and implementation of energy saving projects, energy conservation, energy infrastructure outsourcing, power generation, energy supply and risk management. ...
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