StudentShare solutions
Triangle menu

Literature review of Energy savings companies (ESCO) and marketing - Essay Example

Nobody downloaded yet

Extract of sample
Literature review of Energy savings companies (ESCO) and marketing

A true win-win-win if successfully implemented.
As far as marketing is concerned it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong relationships with them in order to capture value from customers in return. Thus for effective functioning of ESCO it has implemented various tools and strategies of marketing.
According to European Union energy services, energy services are those activities which are taken up by the companies and market actors, and which result in demonstrable and sustainable savings of supplied/delivered energy in the customer's household and which includes the option of initial investment by other than the household or property owner [1].
The energy service company (ESCO) is in the business of providing broad range of comprehensive energy solutions including the designing and implementation of energy saving projects, energy conservation, energy infrastructure outsourcing, power generation, energy supply and risk management. Sixteen companies have been grouped together in the industry structure that provides projects based on ESCO structure [2, 3, and 4]. Ameresco is the only pure-play ESCO left in the market [5]. The others are Carrier, Honeywell Building Solutions SES, Johnson Controls Government Systems, L.L.C., Siemens Government Services, Inc., TAC Americas, Inc., Trane U.S., Inc., ConEdison, Constellation, FPL Energy Services, Pepco Energy Services, The Benham Companies, LLC (SAIC Acquired), Clark Realty Builders, LLC, McKinstry, Lockheed Martin and Chevron Energy [6, 7 ,8]. The ESCO customers include [9]



Working of ESCO
ESCO has its own way of working it starts with analyzing the part, then designs the energy efficient solution and installs the required elements, finally maintaining the system to ensure that the energy is saved during the payback period. The savings in energy costs is often used to pay back the capital investment of the project over a five- to twenty-year period, or reinvested into the building to allow for capital raise that may otherwise be impractical. If the project does not provide returns on the investment, then ESCO is often responsible to pay the difference [10].
ESCOs structure is as follows

Contract

Services
Customer ESCO
Payment
Financing payment Contract
Bank
(ESCO feasibility report. 2007)
Initially ESCO installs the energy conservation measures (ECM's) and measure the energy saved resulting from the projects and presents the data to the customer. A common way to calculate energy savings is to measure the flows of energy associated with the ECM, and to apply spreadsheet calculations to determine savings.
They have formed a standardized table as follows;

Description
Typical ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Literature review of Energy savings companies (ESCO) and marketing Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/286365-literature-review-of-energy-savings-companies-esco-and-marketing
(Literature Review of Energy Savings Companies (ESCO) and Marketing Essay)
https://studentshare.net/miscellaneous/286365-literature-review-of-energy-savings-companies-esco-and-marketing.
“Literature Review of Energy Savings Companies (ESCO) and Marketing Essay”, n.d. https://studentshare.net/miscellaneous/286365-literature-review-of-energy-savings-companies-esco-and-marketing.
  • Cited: 0 times

Summary

ESCO's are a company whose aim is to reduce a client's energy costs, often by capitalizing the sincere expenditures and sharing the resulting future cost savings with the client. This is usually accomplished through the use of an energy-performance contract (EPC) or a shared-savings agreement…
Literature review of Energy savings companies (ESCO) and marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Literature review of Energy savings companies (ESCO) and marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Literature review
It is integral to the operations of the firms, and is regarded as one of the chief functions of the organization, amongst other departments such as Research & Development and Human Resources. Dividing the various roles of the firm amongst these departments, one can appreciate that HR and R&D concentrate on the internal matters of the firm (Moore & Pareek 2009).
18 pages (4500 words) Essay
Literature Review
Customer’s positive response about a product signifies their satisfaction level (Grigoroudis & et. al., 2010). Every strategy prepared by an organisation has sole intention to satisfy the customers because it can enhance the profitability through higher sales (The McGraw-Hill Companies, 2012).
8 pages (2000 words) Essay
Literature review
The multinational corporation expand their business or invests in foreign markets in order to tap the potential opportunities for which they may require to set up production facilities to cater to the local markets. In course of expansion and carrying out business operations in several countries, the multinational corporations face several issues related to the organizational strategies in the different market of operation, the marketing issues, the accounting and financial issues, the human resource management issues and the issues related to corporate governance and social responsibilities (Carbaugh, 2010, p.47).
6 pages (1500 words) Essay
Literature Review of relationship marketing
As the discipline gained momentum, and developed through the first three quarters of the twentieth century, the primary focus was on transactions and exchanges. However, the development of marketing as a field of study and practice is undergoing a re-conceptualization in its orientation from transactions to relationships (Kotler, 1994).
11 pages (2750 words) Essay
Literature Review
Thus alcohol manufacturers used such celebrities to endorse their products. Murad Cigarettes used comedians Fatty Arbuckle and Harry Bulger in its ads (Clark & Horstmann, 2005). Nipper the dog listening to “His Master’s Voice” has
20 pages (5000 words) Essay
Energy savings Entrepreneurship in Singapore
Worldwide, ESCOs are expanding business in the wake of increasing level of CO2 emissions. Through energy efficient projects, this limited resource can be saved for future generations. Singapore’s energy
16 pages (4000 words) Essay
Strategic marketing options for energy service companies in Singapore
Effective implementation of marketing strategies in the context of Singapore’s small and medium size energy services companies (ESCOs) is crucial for the economic growth and
12 pages (3000 words) Essay
Literature review on administrative marketing vs entrepreneurial marketing
organizations with relatively abundant resources, overlooking the resources and skills that more entrepreneurial-oriented firms have to employ in the face of capacity limits, resource constraints, and different business objectives as they seek a competitive advantage through
4 pages (1000 words) Essay
Literature review on administrative marketing vs entrepreneurial marketing
organizations with relatively abundant resources, overlooking the resources and skills that more entrepreneurial-oriented firms have to employ in the face of capacity limits, resource constraints, and different business objectives as they seek a competitive advantage through
4 pages (1000 words) Essay
Literature Review
Market structure is the number one factor that directly influences the operations of any company, and certainly that of Kuehne+Nagel in the aerospace logistics sector. With little yet crucial elements like
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Literature review of Energy savings companies (ESCO) and marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us