The main objective o media industries are successful customer acquisition and retention start with a focus on creating a positive return on investment to grow businesses through measurable marketing solutions that leverage the convergence of media and the newest technologies. Then why is it that anytime any news about the advertising or video game industry, both of which are massive profitable and pretty much icons of society and culture, they always claim to be struggling Are industries based upon rapid fire information inherently less stable than ones based on selling material goods How to turn creative ideas into a successful business How to adapt conventional business and management skills to the unpredictable market for culture
Management theories are applicable in to cut across different industries that includes Film production and distribution Broadcasting, music industry, Publishing, Crafts and design, Computer software, games, animation consultancy and a survival kit for the small creative firms. The media manager in film and media enterprises focuses on the special relationship between creative imagination and strategic management. Efficient management skills cater for profit creative sector at the national and international level, including funding officers, project managers and policy makers. (Sharan & Surar, 15)
In Media and TV industries, media manager's collaboration, togetherness, change in thinking cannot happen through annual conferences and conference room presentations. It needs to be a discipline and has to start from the top. There should be a set of management theories, which all media managers adhere to for better performance. The top manager will have to consciously become selfless, understand management theories practiced management skills can genuinely spread this culture in the workplace for this process to be successful. This will also eliminate mutiny in the ranks and help ideas to flourish!
Management theories are applicable to all business organisations. Introduction to organisations and management includes:
(1) PLANNING: Decision-making, the essence of a manager's job, foundations of planning, strategic management, planning tools and techniques .Media managers must develop own approaches to organisation, strategic planning and marketing develop critical faculties and research skills. Indeed there is a need to look into all aspects of branding and marketing from strategy and tactic development to budget allocations and metric tracking and integrating a variety of traditional and digital tactics.
(2) ORGANISING: Organisational structure and design also includes Human resource management, managing change and innovation techniques. Media managers must acquire a critical overview of the commercial, legal and cultural frameworks within which creative and media enterprises operate.
(3) LEADING: Leading the industry and the people, understanding groups and teams motivating employees, Leadership, managerial communication and interpersonal skills. Media managers must explore the business opportunities and make decisions in the environment of a rapidly changing media industry. The challenge for media corporations today is to keep pace with new technology and to continuously learn and create knowledge in this fast changing environment.