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Apple company term paper - Essay Example

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Apple company term paper

In this market the winners will be those who can reduce the costs associated with the internet while still remaining profitable. Many in the industry will most probably be close to the profitability line. It would also make sense that those in this market initially take a loss while promoting their hardware and peripherals (undercutting competitors) but eventually make gains on sales.
Apple Inc.'s operations are overseen by the board of directors. The CEO and senior management reports to this board. The board of directors assures that standards are set and then met. They are responsible to long-term shareholders. They make sure that the company sets standards that ensure its business success.
The current board of directors includes Bill Campbell (Chairman and former CEO), Millard Drexler (Chairman and CEO), Albert Gore Jr. (Former Vice President), Steve Jobs (CEO, Apple Founder), Arthur D. Levinson PhD., Dr. Eric Schmidt, and Jerry York. These directors have full access to any employee of the company. Other management in charge of different market segments:
Apple Computer began as a small garage operation to a multimillion dollar company. This company has garnered its market share by anticipating what clients want and need. Apple services major clients such as school districts and companies that require servers, work stations, and peripherals. Apple also targets general consumers with laptops and ipods (and much more).
2007 began with Apple Computer changing its name and ticker to Apple Inc. and AAPL. Apple Inc. has gone through many changes since it inception in 1976. Stock market records for this company show that it was listed for the first time in September of 1984. The company has moved beyond offering just computers and peripherals. The company offers a wide variety of hardware and software products, digital music devices and mobile ...Show more

Summary

Apple computer is primarily in the computer and peripherals market with such companies as International Business Machines, Sun Microsystems, and Dell Inc. This industry is also flooded with computer clones (generic). Apple estimates that the sales of computers and peripherals will rise 12% for 2007 and 10% for 2008 (Standard and Poor's, 007)…
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Apple company term paper essay example
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