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Apple company term paper - Essay Example
Pages 9 (2259 words)
Apple computer is primarily in the computer and peripherals market with such companies as International Business Machines, Sun Microsystems, and Dell Inc. This industry is also flooded with computer clones (generic). Apple estimates that the sales of computers and peripherals will rise 12% for 2007 and 10% for 2008 (Standard and Poor's, 007)…
In this market the winners will be those who can reduce the costs associated with the internet while still remaining profitable. Many in the industry will most probably be close to the profitability line. It would also make sense that those in this market initially take a loss while promoting their hardware and peripherals (undercutting competitors) but eventually make gains on sales.
Apple Inc.'s operations are overseen by the board of directors. The CEO and senior management reports to this board. The board of directors assures that standards are set and then met. They are responsible to long-term shareholders. They make sure that the company sets standards that ensure its business success.
The current board of directors includes Bill Campbell (Chairman and former CEO), Millard Drexler (Chairman and CEO), Albert Gore Jr. (Former Vice President), Steve Jobs (CEO, Apple Founder), Arthur D. Levinson PhD., Dr. Eric Schmidt, and Jerry York. These directors have full access to any employee of the company. Other management in charge of different market segments:
Apple Computer began as a small garage operation to a multimillion dollar company. This company has garnered its market share by anticipating what clients want and need. ...
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