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Innovation and Design Management - Case Study Example

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Innovation and Design Management

Required Capabilities for International Launch
Developing a decentralized model for costing similar to a "in-country" model.
Access multiple markets by developing a strong public relations and customer connect campaigns through effective training and promotional strategy.
Comply with requirements pertaining to sales, quality assurance and marketing in an international scenario to attract larger customer base.
Proactive plan for conducting press tours in multiple languages, seminars on the specific product features of Lazy-Dizzy tooth brush by effective product presentations and training sessions
Conduct continuous tests to ensure the quality of the product and establish distribution channels for easy availability of the product.
Key Resources
Content developers for promotional campaign in international languages.
Distributors and franchisees for effective sales
Product experts for effective manufacturing of the Lazy-dizzy tooth brush.
Recruitment professionals and advertisers for staffing and marketing.
Competent Sales force and business development professionals
Effective Communication experts using latest technologies
Voice of the customer as feedback
Key obstacles
Competition
Due to the changing customer preferences on tooth brush design, the competitor toothbrush companies are especially eager to put promising innovative designs onto store shelves as quickly as possible.
Competitors offer tooth brush at minimum price to attract customer base with a less profit margin.
International Product Launch
The major challenge in an international product launch is to ensure that the performance of current product is rated as an accurate product.
Another challenge is to provide...
It is observed that there has been a drastic increase in the usage of power operated toothbrushes as the customers prefer to swift from traditional tooth brush which is operated manually. This justifies that there is scope of attractive and developing market for the innovative design of Lazy -Dizzy tooth brush.
Lazy-Dizzy toothbrush designs allows for an option that sets the power of the brushing action of the brush to either a "high" or "low" level. In most cases the effectiveness of the brush will be greatest when it is set to its higher setting. ...Show more

Summary

The Lazy Dizzy toothbrush is a traditional creation yet modernized and simplified toothbrush and is best suited for the entire household. It is a personalized all-in-one product which is quick and straightforward to use involving no mess or fuss, also electrically enhanced for better performance and oral hygiene.
Author : qledner
Innovation and Design Management essay example
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