Innovation and Design Management

High school
Case Study
Pages 3 (753 words)
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The Lazy Dizzy toothbrush is a traditional creation yet modernized and simplified toothbrush and is best suited for the entire household. It is a personalized all-in-one product which is quick and straightforward to use involving no mess or fuss, also electrically enhanced for better performance and oral hygiene.


It is observed that there has been a drastic increase in the usage of power operated toothbrushes as the customers prefer to swift from traditional tooth brush which is operated manually. This justifies that there is scope of attractive and developing market for the innovative design of Lazy -Dizzy tooth brush.
Lazy-Dizzy toothbrush designs allows for an option that sets the power of the brushing action of the brush to either a "high" or "low" level. In most cases the effectiveness of the brush will be greatest when it is set to its higher setting.
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