As the physical and social environments have their effect on human society, similarly, in today's era, environments created by media also play an important role on the psyche human society. Therefore, it would not be far from truth if we call the study of relationship between environment created by media and the society as "media ecology". According to the Media Ecology Association, media ecology can be defined as "the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs." Therefore, in this discourse an effort will be made to understand media ecology by addressing following three aspects:-
There is a strong interconnectivity between different forms of media. Their effectiveness is along two strings. One is their indigenous and the second is an ability to complement the other form of media. Therefore, each media enables to form two types of environment. One which is formed by a particular media itself and the second one is formed by complementing the other forms of media.
To elucidate the above point further, we take example of 9/11. We suppose that when the unfortunate incident of 9/11 took place there was only print media available. We can imagine that apart from the people who got affected, there would not be many who could have known the incident immediately. By the time print media would have conveyed the extent of havoc created by the terrorists, too much time would have been lost to create an atmosphere for global response. Still with graphic details and good script an atmosphere could have been created but for short duration. Too less and too late. Now we include radio (audio media) in the scenario. The explicit detail given in newspaper with live commentary of what all was going on would have created an atmosphere more focused on the event. Add TV (auditory - visual media) to the situation. Continuous pouring of live scenes on TV, descriptive account on radio and detailed news and views in print media created an atmosphere which was bound to last longer than what only one of the forms of media was in operation. The atmosphere is more fueled by the