Media Ecology - Essay Example

Only on StudentShare

Extract of sample
Media Ecology

As the physical and social environments have their effect on human society, similarly, in today's era, environments created by media also play an important role on the psyche human society. Therefore, it would not be far from truth if we call the study of relationship between environment created by media and the society as "media ecology". According to the Media Ecology Association, media ecology can be defined as "the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs." Therefore, in this discourse an effort will be made to understand media ecology by addressing following three aspects:-
There is a strong interconnectivity between different forms of media. Their effectiveness is along two strings. One is their indigenous and the second is an ability to complement the other form of media. Therefore, each media enables to form two types of environment. One which is formed by a particular media itself and the second one is formed by complementing the other forms of media.
To elucidate the above point further, we take example of 9/11. We suppose that when the unfortunate incident of 9/11 took place there was only print media available. ...
Download paper


Media is "messages that are distributed through the technologies, principally text in books, study guides and computer networks; sound in audio-tapes and broadcast: pictures in video-tapes and broadcast; text, sound and/or pictures in a teleconference." (, glossary)…
Author : jimmie31

Related Essays

Ecology is Good Business
This has been expressed through many efforts like the green thinking that seeks to transform the world to go green and reverse the trend of environmental pollution. The call for concept of sustainable development has informed us that this world does not belong to us but rather it belongs to the coming generation. Moral transformation that leads to sustainable development has been supported by many efforts. This paper will look closely at ecology as a good business practice that is vital to the concept of sustainable development. (Brown 1996, p. 1)
6 pages (1506 words) Essay
Ecology Of Long Island Sound
Because of this, approaches to the study of place may draw on very wide vocabularies and concepts of human subjectivity. For example, Steele (1981) noted several types of place experiences (immediate feelings and thoughts, views of the world, intimate knowledge of one spot, memories or fantasies, personal identification) and several major characteristics of place (identity, history, fantasy, mystery, joy, surprise, security, vitality, memory).Place may be influenced by human perception, cognition, affective propensities, self-concept, social dynamics, economies, cultures, and histories....
60 pages (15060 words) Essay
Impact of Media Technologies on the Structure of Environment
The environment which is deemed to be a messaging system in itself, is supposed to have a bearing on what people see and say and therefore how they act, how roles are assigned to people and the boundaries in which these roles are discharged in a society (Postman, 1980).
10 pages (2510 words) Essay
Human communication
Alternatively, from a retailing perspective the need for businesses to be creative in order to adapt to the multi-channel marketplace has become well-recognized (Levy & Weitz, 2008). Indeed, leading industry body for global e-retailing IMRG estimates that currently a quarter of all UK shopping is undertaken online via the internet or other mobile devices within a market estimated at approximately £80 billion according ( Signals of this prolific growth have been evident since 2003, which has resulted in a constant drive by retailers to introduce new delivery mechanisms to broaden...
4 pages (1004 words) Essay
Explain how understanding the making of meaning as a social practice differs from understanding cultural products as simply another type of mass produced goods and from the social construction of reality approach
Hall’s assumptions are based on the question whether man’s representation of the world is the basis for his own meaning as opposed to the meaning as derived on the world stage. In conclusion, Halls analysis raises the inherent complexity of the issue and in this regard, for us to arrive at concordant conclusions about the concept of meaning, it calls for rallying the concept across an array of the prior discussed scenarios.
1 pages (251 words) Essay
All marine organisms tolerate salinity differently, a reason as to why there exists stenohaline and euryhaline. Variation in how organisms tolerate salinity dictates their distribution (Einsele 183).
When currents passing on the western side of the gyres are warm, they carry solar heat from the equator to the northern latitude resulting to rise in temperature in the northern latitudes. On the other hand, the flowing of the cold currents from polar regions to the equator results to the cooling of the western
1 pages (251 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!