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Media is "messages that are distributed through the technologies, principally text in books, study guides and computer networks; sound in audio-tapes and broadcast: pictures in video-tapes and broadcast; text, sound and/or pictures in a teleconference." (worldbank.org, glossary).


As the physical and social environments have their effect on human society, similarly, in today's era, environments created by media also play an important role on the psyche human society. Therefore, it would not be far from truth if we call the study of relationship between environment created by media and the society as "media ecology". According to the Media Ecology Association, media ecology can be defined as "the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs." Therefore, in this discourse an effort will be made to understand media ecology by addressing following three aspects:-
There is a strong interconnectivity between different forms of media. Their effectiveness is along two strings. One is their indigenous and the second is an ability to complement the other form of media. Therefore, each media enables to form two types of environment. One which is formed by a particular media itself and the second one is formed by complementing the other forms of media.
To elucidate the above point further, we take example of 9/11. We suppose that when the unfortunate incident of 9/11 took place there was only print media available. ...
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