StudentShare solutions
Triangle menu

Customer is always right - Essay Example

Extract of sample
Customer is always right

Business pressure has increased over the years, "and there was no alternative for the boss but to start letting go of some of his workload and his requirement to do all of the thinking".1 Furthermore, the owner of company had to purchase technologies to stay ahead . As the result, staying ahead forced him to concentrate on sales and customer service, and the information regarding technologies he employs partially lost its importance in the boss's minds.
But the modern customers are becoming quite inquisitive and frequently need thorough information about the product, so many companies are running 'clarifying policy' to explain to customer the main technologies used. Company executives arrange presentations and press conferences to introduce a new product or a new strategy of the organization.
The rapidly-growing Craters & Freighters franchisees view customers as the key to their success. "In the three years since they took over the Dallas Craters & Freighters franchise, Tony Alleman, Choyet Terro and Don Theriot were named Rookies of the Year and recognized for having the fewest claims and largest sector growth within their franchise's system. This year, Alleman, Terro and Theriot, ages 39, 40 and 38, respectively, continue their winning streak. They were singled out for the 2003 All Star Award, based primarily on how well franchisees run a business".3
The main priority of their business is dealing with customers - this, probably is a secret of their growth. The franchisees work in several directions to show to a customer that he receives the best service. "When a customer calls for a quote, our policy is to get back to that customer within 20, 25 minutes," Theriot says, "Our response time, our attention to detail, making sure the paperwork is correct ... the employees understand all this needs to be done."4
Based on their different work expirience, each partner manages a certain part of the business--Alleman handles production, Terro oversees finance and Theriot is responsible for sales, so it allows them to share the responsibility.
Those perspectives are useful in crafting work policies, including those relating to customer service. Theriot says that they get together and discuss the major decisions in order to run an honest discussion and to make a decision, which is suitable for everyone.
Yet not a single company can work without any problems. If something goes wrong, the franchisees ensure customers' concerns are addressed, via a low-tech solution. The customer always deals with a living person, not with a voice mail, as it makes him sure that his complaint will be examined carefully. Each problem is addressed immediately; as a result the customer sees feedback and attention to his opinion - whatever it is.
Customers have taken notice of these initiatives. The ...Show more

Summary

The origin of this phrase is as a slogan coined by H. Gordon Selfridge, 1857-1947, the founder of the Selfridge chain stores, who's also credited with " _ shopping days until Christmas." His strategy was so successful and his business expanded so rapidly that his slogan has become an idiom.
Author : boganlarry
Customer is always right essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Customer is always right"
with a personal 20% discount.
Grab the best paper

Related Essays

Key Issues in Customer Service
The analysis provided below centers on customer service, as well as on greeting, offering of service, resolution, and following through. As such, the analysis offers prescriptive ways through which a firm can maximize its customer service potential by employing minor yet business-altering techniques to ensure the customer experience is all that it could be.
9 pages (2250 words) Essay
How to Manage Emotions in Airport Customer Services
Quality is defined by customers according to how well a product or service performs relative to their requirements. Customers now take the basics for granted and increasingly want a company to desire to help them, to treat them in a personal, caring way. In this case, stress management and control of emotions are the most important techniques which help employees to overcome negative feelings and increase customer satisfaction.
10 pages (2500 words) Essay
Some Marketers Believe That The Customer Is Always Right
One of these approaches is based upon this concept, and it provides for customer-oriented strategy. The next approach described is the one that takes into consideration the interests of the company and employees, rather than customers' demands. The third one occupies the middle position, and calls for finding a common ground, where both the interests of the company and the customer will be satisfied.
8 pages (2000 words) Essay
Title: Determinants of Customer Satisfaction in the Hotel Industry: the relationship between customer satisfaction and 3, 4 star hotels
The concepts of customer appeal and customer satisfaction are broad and will require specification; For example, how is satisfaction measured and/or scaled? Which criteria are applied and how does it vary with individual
12 pages (3000 words) Essay
Marketing
The fact that the customer is the boss is understood in that it is the customer who knows their exact requirements in their homes before going for shopping, hence, their needs should be
1 pages (250 words) Essay
Is Socrates right to claim that vengeance is always wrong
to challenge the traditional notions and encourage those who claimed to have ‘wisdom’ to think harder and improve their view n those virtues that lead to good life (Colaiaco, 2013). Socrates asserts that the qualities of souls determine the character of lives and human
6 pages (1500 words) Essay
Essay questions
Before the customer asks for the commodity, the employee should welcome them, talk to them politely and make them feel appreciated. This first step motivates the customer to buy whatever product
1 pages (250 words) Essay
Describe how the company Apple provides useful templates for HR Management
Those who fail to ring up enough service plans are given a different job or retrained. There is a courtesy acronym-an employee training manual developed in 2007
3 pages (750 words) Essay
50 p questions
er is always right” and as such his satisfaction should be my priority, however, I should not allow this incident stop me from attending to the needs of other customers who also need my attention. Yes, I will answer him politely since calmness and professionalism should
1 pages (250 words) Essay
Managerial economics individual work week 12
Being cheaper may raise concerns as to the quality of your product hence leading to a drop in sales due to customers shifting elsewhere. Also, factors such as cost of production play a part in one’s success. Hobbies, interests and skills may provide
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation