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Media communication - reputation of an organization - Essay Example

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Media communication - reputation of an organization

Many organizations are now realizing the importance of having a successful public relations specialist. For example, a well managed and informed public relations representative can maximize profits and strengthen a company in a weak economy. (Bureau of Labor Statistics, U.S. Department of Labor, 2006, August 4). How can a public relations representative implement their use of mass communications into their program for overall success and positive outlook for a well managed, sustained and informed public relation
A public relation practitioner's job is very broad based and competitive. They have to do more than just inform and educate the public about the company or organization that they represent. (Public relations, 2006). They must understand the needs and wants of their target audience so that they can reach their audience through their various forms and strategic usage of marketing, advertising, and promotions. They may work for and represent governments, large organizations and companies, the media, political campaigns, employees, investors, and celebrities, just to name a few.
How can a public relation practitioner implement the use of good marketing skills into their public relations program What factors are involved for successful marketing Public relations practitioners use advertising and sales promotions to support their ...Show more

Summary

A successful company or organization can be measured not only by its monetary success and possible future outlook, but by the reputation it projects and maintains. Their reputations can be maintained and built through many various forms of mass communications such as advertising, marketing, and promotions…
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Media communication - reputation of an organization essay example
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