McDonald's focus on being better, not just bigger, has delivered even better restaurant experiences to the customers and superior value to shareholders. This approach has also helped its vision is to be the world's best quick service restaurant experience. "Being better" translates into greater business volume and also better margin for its operational activities.
Mc Donald's is among the best known fast food restaurants around the world. In 1955, Ray Kroc opened the first franchised McDonald's restaurant in Chicago. From Chicago, McDonald has expanded to many countries around the world. One of the most stunning achievements of McDonalds is its ability to maintain its world class food quality and efficient service time across all stores. These offerings have helped McDonalds' to retain the high brand value of its stores.
In 1971, the first McDonald's restaurant opened in Australia and presently there are 761 restaurants in Australia. Social Responsibility Report 2007 mentioned that there are 31000 McDonald's restaurants in 119countries.
McDonald's Australia Limited is an unlisted Australian public company. It is a franchise business with above two thirds of the restaurants run by franchisees in Australia and the remainders are operated by company staff. ...