McDonald's focus on being better, not just bigger, has delivered even better restaurant experiences to the customers and superior value to shareholders. This approach has also helped its vision is to be the world's best quick service restaurant experience. "Being better" translates into greater business volume and also better margin for its operational activities.
Mc Donald's is among the best known fast food restaurants around the world. In 1955, Ray Kroc opened the first franchised McDonald's restaurant in Chicago. From Chicago, McDonald has expanded to many countries around the world. One of the most stunning achievements of McDonalds is its ability to maintain its world class food quality and efficient service time across all stores. These offerings have helped McDonalds' to retain the high brand value of its stores.
In 1971, the first McDonald's restaurant opened in Australia and presently there are 761 restaurants in Australia. Social Responsibility Report 2007 mentioned that there are 31000 McDonald's restaurants in 119countries.
McDonald's Australia Limited is an unlisted Australian public company. It is a franchise business with above two thirds of the restaurants run by franchisees in Australia and the remainders are operated by company staff. There are about 75,000 people employed by McDonald's and its franchisees in restaurants and management offices across Australia.
The functional structure adopted in McDonald's in Australia is a perfect fit for the scale it operates in. Large organisations require a high degree of specialization for smooth functioning(Donaldson, L. 1997, p.78). In addition, the functional structure allows employees to contribute in particular areas of expertise, transfer specialized knowledge, and benefit from economies of scale in utilizing manufacturing equipment. This set up also aids standardization that in turn helps reduce duplication and variations in systems and procedures (Giancola 2007, p.4). Besides, managers seek to protect their core activities from external influences through buffering. With bridging, managers attempt to manage their environments through various forms of negotiation, co-operation, exchange of information and other forms of reciprocity
This kind of structure has created a situation of mutual involvement by the employees into the various activities or decisions of McDonalds'. Employees also get the chance to transfer his/her knowledge from one store to another. These are the encouraging factors for the employees which will ultimately increase the level of job satisfaction.
The company has wide presence in many of the countries in the world; this has helped the company to achieve benefits of economies of scale. Because McDonalds' can easily divest from one particular country where the sales are underperforming and invest into better prospective market.
Due to wide diversification and presence over decades, the company has accumulated huge sum of cash reserve into its balance sheet. High brand value and effective operations also helped the compan
This kind of structure has created a situation of mutual involvement by the employees into the various activities or decisions of McDonalds'. Employees also get the chance to transfer his/her knowledge from one store to another. These are the encouraging factors for the employees which will ultimately increase the level of job satisfaction. 3
Married people have developed nuclear families in which both partners work and earn. Their hectic routine leaves them with little to no time for cooking. This causes them to rely upon ready made food that is often a compromise upon the individuals’ hygiene and money.
It is however advised that both these aspects are intertwined, and will be studied in relation to each other, as organisational culture is profoundly shaped by national culture. Culture and the Organisation: Most authors agree with the traditional assumption that corporate or organisational cultures are predominantly influenced by the national cultures where the organisations operate (Mullins, 2003; Robbins, 2003; Hofstede, 1997; Hofstede & Hofstede, 2005).
The research focuses on the four steps of the marketing strategy. Implementation of the four step of the company’s marketing strategy will ensure the team members achieve their sales productivity and provide excellence in Australian retain industry customer service market segment.
The story begins with two white men who raped a ten-year old girl. The rapists are quickly arrested and were charged. The father to the girl, Carl Lee Hailey wanted to plan the murder of the two rapists through shooting with an aim of killing them. The case proceeded to court and the girl’s father was sentenced to death.
mployees should be given a clear understanding of tasks that they need to carry out to bring out the desired behaviour of performing the routine tasks (Briscoe, Schuler & Claus, 2008, p.75-78). In Speke Furnishings, on the other hand, the employees should be rewarded to
with studies and tests analyses, it was obvious that the politicians would not let such a huge undertaking proceed without ensuring that they make a point out of it. Some politicians used the venture to create bottlenecks just to be noticed, while some wanted to dig out every
The author states that in web designing, functionality is the main objective in the bid to creation of an effective website to allow any user to quickly obtain the desired piece of information. Web designs are based on five key components such as efficiency, easy to learn, level of satisfaction, easy to understand, easy to memorize and error free.
siness can be increased by following a better supply chain, wherein fruits will be bought at a lower price and by enhancing the packaging the prices will be increased. It is observed that according to the present market trend, people have shown their willingness to consume ugly
ave some needs and wants and through the manufacturing and distribution of the goods and services, these needs and wants are fulfilled by the business. Running businesses also gives the citizens to be employed and earn money out of which they can make purchases to fulfill their
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