He proof-reads and ensures that the articles brought in by various editors bear significant similarity to the style of the newspaper or magazine.
The Print Editor needs to be fluent in the language of the publication. He should possess linguistic expertise and must be well-informed. Knowledge of current affairs and day-to-day occurrences is a must.
He should know what is news worthy and possesses news value. Understanding the pulse fo the readers and analysing the readability of news published in accordance with the audiences' perceptions is another requisite.
In other words, the job of the Print Media Editor is one that carries a lot of responsibilities with it. It determines the quality of the newspaper and the credibility of the content published. Blameable content published is the responsibility of the Editor, solely and hence, he must be extremely cautious about what is published.