Logitechs Quality of Strategy

Case Study
Pages 11 (2761 words)
Download 0
Fundamentally, we don't sell to people who buy new PC's, only in part. We sell to people that use PC's so our base is enormous," De Luca, President and CEO of Logitech International remarked while reporting and analyzing his best sales figures ever in the fourth quarter of 2006.


Their product line incorporates Internet video cameras, mice and trackballs, keyboards, audio and telephony products, interactive gaming devices and 3D controller.
Logitech's founding stones were kept in Apples, Vaud, Switzerland, in 1981 by two Stanford Masters alumni, Daniel Borel and Pierluigi Zappacosta, Logitech revolutionized the computer peripheral industry by introducing the first mouse ever it now leads the computer industry with a wide range of innovative products that ease the PC navigation.
Logitech's specialty is creating an interface between humans and the digital domain. But what started out as a niche market is now a major business operating in more than 150 countries worldwide, maintaining an excellent global brand image with huge shelf space and an extended line of products. "Each year, we roll out 100 new products," claimed Sandro Isteri, Director Swiss Operations Logitech International recognizing the leadership of its company.
Logitech's success pivots on a number of factors of which the greatest change was the recruitment of Guerrino De Luca, the current President And CEO of Logitech International, in 1997. Guerrino De Luca had the experience that Logitech needed when he became its president and chief executive officer in 1998: he was an engineer who knew marketing. ...
Download paper
Not exactly what you need?