Ray Ban Sunglasses - Essay Example

Only on StudentShare

Extract of sample
Ray Ban Sunglasses

It is important to bring to your notice that these designer wear prescription glasses help improve not only your vision but also ameliorate the eye strains. This is the forte of this brand as they offer Glass or polycarbonate lenses offer 100% UV protection.
Ray Ban glasses always attract the customers without a second thought. Their new strategic media campaign for Spring/Summer 2007 "NEVER HIDE," is full of thought provoking innovativeness which happens to be the brand's benchmark. In its every form, the RAY-BAN campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, because the most fashionable thing to be is your self. Recently the company launched its campaign in New York and briefed its customers through a press release and said: "Ray-Ban has a rich history and an iconic personality that is authentic, real, bold and stylish. Ray-Ban has always created trends not followed them: authenticity and legacy mean something while flash and sparkle will come and go. But Ray-Ban is forever."(1)
It speaks of timeless nostalgia. The elegance and subtlety of its design makes it an all time collector's item. For instance: the heavy metal Aviator series are unisex and look well proportioned on any face. ...
Download paper


Trendy and chic sunglasses have always been the most desirable accessory of any style conscious and modish individual. When it comes to designer wear glasses the brand that instantly hits your style sensation, has to be none other than Ray Ban which has continued since 1937 to enrich the fashion scene…
Author : guido64

Related Essays

Weaknesses are happening on a couple of fronts. On the content development front, the DVD authoring front, we continue to see extreme price pressure in authoring services. The price of DVD authoring software has come down. The fact that more and more people are doing it puts incredible pressure on the production community to develop a quality product that is certifiable over all of the various players, delivers the same experience to the customer, and builds and maintains margins in their production services. (Sweeting, 2004, p7-46)
7 pages (1757 words) Essay
Smoking Ban
Another is the huge health care cost linked with the health consequences of smoking. The cost of medical treatment for smokers and second-hand smokers drives up health insurance premiums for everyone, despite smoking participation; in addition, many of these expenses are paid from public funds.
10 pages (2510 words) Essay
Junk Food Ban
Worse still, the ban only serves to reduce funds that schools receive for extracurricular activities, and in some cases, extracurricular activities such as sports that could help to combat obesity. Moreover, students like the sodas because the sodas help to keep them awake in class.
3 pages (753 words) Essay
The Calabasas Smoking Ban
their residence) and therefore would greatly reduce their smoking habit. It is such a good move by the city making the ordinance as the reason for smokers to eventually quit smoking. As a result of this, it would no doubt lessen their risks from diseases brought about by smoking.
2 pages (502 words) Essay
Steve Ray Vaughan
Subsequently, the helicopter crashed on hilly terrain about 3/5 Mi from the takeoff point.” (NTSB, 1992) The pilot and all four passengers were killed. Among the dead was a man many consider to have been the greatest Texas blues guitarist of his generation and the heir to Johnny Winters legacy, Stevie Ray Vaughan was dead. His last show the night before had been a sold out concert of 30,000 at Alpine Valley Music Theatre in East Troy, Wisconsin, featured an encore jam with Vaughan, Eric Clapton, Buddy Guy, Jimmie Vaughan and Robert Cray. Arguably, there could not have been a more fitting...
5 pages (1255 words) Research Paper
plastic ban
Recently, there was a motion to ban the use of plastic bags in Oregon. The aim is to subsidize use of plastic bags by imposing a tax on the consumers (Ketcham 1). The ban on plastic bags will impact negatively on the lives of people economically due to loss of jobs and additional taxes being levied on the citizens. There are many negative factors that will be as a result of the ban.
3 pages (753 words) Essay
Smoking Ban
If these laws are in acted, the majority of the society or the 80% of the adults who do not smoke will benefit as their exposure to cigarette smoke and its harmful effects will be reduced.
2 pages (502 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!