StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Miscellaneous
  • Can Franchising as a strategy help organization gain market share globally case study as Starbucks

Can Franchising as a strategy help organization gain market share globally case study as Starbucks - Essay Example

Not dowloaded yet

Extract of sample
Can Franchising as a strategy help organization gain market share globally case study as Starbucks

'The Word franchise is sometimes (particularly in the United States) is used in a wide sense more or less synonymous with distributorship. It is not a technical legal expression but in Europe the word generally connotes something along the lines of the setup described below. It is a distribution method described by a manufacturer or supplier who has developed a well known name and appearance for its product (usually including intellectual property rights). It may manufacture the goods itself or it may simply select goods produced by a third party. In the latter case the franchise maybe described as the business format franchise, since it is essentially a business format that is being exploited. In either case it will probably have established an 'image' for its existing sales outlets, connected with the physical appearance of the outlets and the business methods applied. These names 'trademarks' and image, will be known by the public and attract customers who recognize these familiar signs. Service franchises such as photocopy shops and hair dressing salons are also a type of business format franchise'2.
'The story of the Starbucks Corporation tells of one of the most successful business endeavors in recent memory. Unfortunately, if you dream of someday opening your very own Starbucks coffee shop, you should know that the Starbucks Corporation famously does not franchise its business operations. However, there are other ways to pursue a Starbucks franchise opportunity.The Starbucks Corporation is based in Seattle, where the first Starbucks stores were opened in Seattle's Pike Place Market in 1971. Howard Schultz, the director of retail and marketing for Starbucks, was inspired by the coffee culture of Southern Europe. Clearly, the Starbucks business model has attracted much success and attention. While many potential investors would relish the idea pursuing a Starbucks franchise opportunity, the company does not franchise their stores. There does exist another Starbucks franchise opportunity. The Starbucks Corporation does participate in the sales of license agreements to qualified businesses or individuals. The Starbucks license agreement allows a smaller company to sell Starbucks products and conduct its own operations. However, this smaller operation remains solely owned by the Starbucks Corporation. Another way to pursue a Starbucks franchise opportunity is through the route of a joint venture scheme. A joint venture scheme allows a company to align itself with the Starbucks Corporation in a hopefully mutually beneficial business relationship. The joint venture scheme is akin to the relationship forged between Barnes and Noble and Starbucks'3.

"Advantages & Disadvantages of Franchising"

'Just like any other business structure, a franchise is no exception to the rule of having both advantages and disadvantages associated with owning such a business. While our list will actually make the distinction ...Show more

Summary

There are two major characters in the process of franchising, a franchisor and a franchisee. A franchisor is the individual or company that owns a trademark or a brand name it provides certain support to the Franchisee, the individual or the company which uses the trademark or the brand name…
Author : dereck05
Can Franchising as a strategy help organization gain market share globally case study as Starbucks essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Can Franchising as a strategy help organization gain market share globally case study as Starbucks"
with a personal 20% discount.
Grab the best paper

Related Essays

The role of e-business and the internet for Starbucks
The objective of this research is to acquire a better insight of the roles that e-business and the internet play for Starbucks. The research will tell about business benefits to having a website, nature of e-business communication, transferring messages across the internet and HTML and its uses.
15 pages (3750 words) Essay
Starbucks' Strategy andInternal Initiatives to Returnto Profitable Growth (case study)
Starbucks started out by selling tea, coffee and spice in Pike’s market area of Seattle, Washington. In 1987, Howard Schultz bought out the Il Giornalle coffee company and changed it to Starbucks corporation. Howard Schultz began to move the company to a new position where it would be a dominant leader in the retail and roaster of brand specialty drinks.
6 pages (1500 words) Essay
Foreign market entry and its implication (Starbucks case study)
This report analyses the economic social, legal, demographic, and regulatory factors that affects the operations of the coffee chain. This is a discussion of how the company has applied the Marketing Mix and the implications of the foreign markets it has entered recently.
10 pages (2500 words) Essay
Starbucks the experience
(UW Business School, 2003) The top management of Starbucks builds a strong company culture by enabling its employees to feel and consider themselves as an important part of
12 pages (3000 words) Essay
The Case Study: IKEA: Expanding through franchising to the South American market
As of 2007, they have grown to 237 stores located in 35 countries. It is now considering whether or not it should expand into South America via the Brazilian market. The purpose of this report is to provide an assessment of the IKEA’s prospects in expanding in
12 pages (3000 words) Essay
Case study in franchising store
defines the franchising as “a method of market expansion utilized by a successful business entity wanting to expand its distribution of services or product through retail entities owned by independent operators using the trademarks or service marks, marketing techniques, and
8 pages (2000 words) Essay
INTERNATIONAL EXPANSION STRATEGY IN Zarraffa's Coffee
The firm is supposed to take the franchisee route of entry into a growing foreign market. The paper discusses the business possibilities of entering into one of the fastest growing
10 pages (2500 words) Essay
Case Study: Starbucks Structure
Departmentalization is the organization of work in to units that are responsible for certain functions. Functional departmentalization structure will allow for timely decision making to efficient flow of information. Employees with shared skilled will have to be placed within
3 pages (750 words) Essay
Case Study Analysis- Planet Starbucks
Initially, the store was named as ‘Starbucks coffee, Tea and Spices’ and the brand logo depicted a chocolate brown colored two tailed mermaid. Later, the name of the
6 pages (1500 words) Essay
Starbucks Case study
It experienced a long learning curve as it was established many years ago. At present, the company is facing competition from other global giants operating in the same industry like, McDonald’s and Dunkin Donuts. It seems that financial reserves of these
20 pages (5000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation