Relationship Marketing (customer handling) - Essay Example

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Relationship Marketing (customer handling)

Their loyalty with your company can enhance your sales and helps in increasing your yearly turnover. These complaints inform the organization what actually the customers wants, their needs and what changes they want. The importance of these points and ideas from the customers are very important due to the reason that you are actually serving these people. So these are the customer voice that meant a lot for the organization. These customer voices are actually what they really want in the product or services. The after sale service is important because customers may feel some problems and dealing with problems may help in gaining their loyalty. These customers handling isn't important for the sales and marketing of the product but also important for the service providing companies. This article is actually based on importance of complaint handling within the retail FS UK market. We will see what problems they were facing and how the problem solving enhances their service market.
In 2003 the life insurance company based in UK paid the fine of 675,000 pounds due to their mortgage endowment complaints which were not handled properly. Similarly in 2004, Life Insurance Company again paid the fine of 725,000 due to their bad handling of mortgage endowment complaints. ...Show more


The article deals with the importance of the complaint handling within the financial services of United Kingdom. The article will first state the general importance of handling the complaint, and then few problems within the financial services of United Kingdom market are shown with different solution…
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