Relationship Marketing (customer handling)

Masters
Essay
Miscellaneous
Pages 8 (2008 words)
Download 0
The article deals with the importance of the complaint handling within the financial services of United Kingdom. The article will first state the general importance of handling the complaint, and then few problems within the financial services of United Kingdom market are shown with different solution…

Introduction

Their loyalty with your company can enhance your sales and helps in increasing your yearly turnover. These complaints inform the organization what actually the customers wants, their needs and what changes they want. The importance of these points and ideas from the customers are very important due to the reason that you are actually serving these people. So these are the customer voice that meant a lot for the organization. These customer voices are actually what they really want in the product or services. The after sale service is important because customers may feel some problems and dealing with problems may help in gaining their loyalty. These customers handling isn't important for the sales and marketing of the product but also important for the service providing companies. This article is actually based on importance of complaint handling within the retail FS UK market. We will see what problems they were facing and how the problem solving enhances their service market.
In 2003 the life insurance company based in UK paid the fine of 675,000 pounds due to their mortgage endowment complaints which were not handled properly. Similarly in 2004, Life Insurance Company again paid the fine of 725,000 due to their bad handling of mortgage endowment complaints. ...
Download paper
Not exactly what you need?

Related papers

CUSTOMER RELATIONSHIP MANAGEMENT:analysis
Information Systems (IS) have been an integral part of every organization's processes for gathering, storing, processing and analyzing information. The scope of IS has dramatically revolutionized by the introduction of Information technology. However Information Management is more than just a technology; it is about business processes and practices that use information for achieving its business…
Customer Relationship.
On the other hand, when there is high capital resource then more investments could be made to set up the best production procedures and service provision systems, to enable them offer nothing but the best products to the consumer hence helping them build a strong customer base.…
Customer Relationship Marketing Case Study
With two entirely different portfolios at hand, Tennyson was faced with the challenge of blending these two different holiday suits with varying levels of success into a seamless brand and gaining a big piece of cake in the tourism market.…
Relationship Marketing (customer handling)
Their loyalty with your company can enhance your sales and helps in increasing your yearly turnover. These complaints inform the organization what actually the customers wants, their needs and what changes they want. The importance of these points and ideas from the customers are very important due to the reason that you are actually serving these people. So these are the customer voice that meant…
Reflective Essay on Customer Relationship Management Strategy
At this juncture, the present essay is prepared to examine and reflect the CRM Implementation project done as par of the Business System Integration course. The main purpose of the report is to reflect what al things have been done in the project to come out with an effective CRM Plan for Aluxtel Company. Specifically, the report attempts to narrate the background of the necessity of a CRM plan…
Customer Relationship Management Bachelor Essay
This paper seeks to highlight the conditions when a comprehensive CRM program becomes useful even necessary for an organization, what processes and operational aspects should be the focus of this program, its possible risks…
Relationship Marketing and Customer Service
Repeat orders will go to those sellers who have done the best job or nurturing these relationships."…