Sainsbury wishes to establish a national presence in Portugal within 3 years, and has chosen to enter the territory through the acquisition route. There is a need therefore to identify potential modes of such entry, and to consider key operational steps which would make the entry and launch successful. This document scans the business and social environment of Portugal, and makes recommendations for a set of actions to achieve the objectives set by Sainsbury.
This report, including its recommendations, is based on reviews of published literature, and of web sites of Sainsbury and food retail chains in Portugal. Standard tourist guides (Beech, Hole, Sterling, and King, 2005