He quotes the meeting of General Ulysses S. Grant and General Robert E. Lee along with the meeting of Joshua Chamberlain and Lee. In both the days, the victors healed the wounds of vanquished by treating them cordially, which an important trait of leadership. Another important aspect regarding leadership that is useful in organizational development is to develop, sustain and deliver. The above three points help to form a cycle in any organization and effective leaders develop, deliver and sustain with the help of their regular communications and the book 'Great Communication Secrets of Great Leaders' emphasizes on the above aspect. Baldoni John (2003) states that he incorporated in his book that the failure of many CEOs was due to lack of communication but not due to lack of vision, ambition and execution. John states that lack of communication leads to evil, dysfunctional board, fearing the boss and dangerous culture. On the other hand communication skills are capable of promoting Vision, Pragmatism, consensus building, charisma and trustworthiness. Hence, the communication can act as a catalyst for the success of organizational set up and to remove the evils that lead to failure. Hence, to develop personal credibility, communication skills are important to leaders, managers as well as the subordinate employees. The company should create an atmosphere that develops rapport between employees of all cadres so that they can express their views and lead to success.
Leadership and Communications
In an organization the leadership communications emerge from a leadership action communicated from the view point of the leader. The communication should decide the response of the staff in hierarchy and leads the way the execution of the operations within the company. The execution of duties due to response to the communication depends on the bond between leader and followers (staff). The communication of the leader to the followers should convey the organizational vision and mission. Baldoni John quotes the successes of several political leaders who won by communicating effectively with their followers and were responsible for the success of administrations as well as organizations. The communication of leader can reinforce organizational capability by reminding the staff about the company's strengths and weaknesses. When the communication is able to create motivation, the success follows for the company through creative hard work of the people and John quotes the success of Katherine Graham in communicating with her staff and creating a world class organization. Hence, in the above context, the communication can be used to create motivation in the staff and to make them effectively. As a result the company can be competitive. However, the above communication technique works well, when the company recruits talented people, who can understand the messages as well as motivation. In achieving above targets the important aspects Baldoni John quotes are assessing audience (followers or staff in this context)