The firm specialises in controlling pests that affect wheat and as a marketing manager, I will discuss the marketing plan that will be used by the firm in order to ensure it achieve its organisational goals on controlling pests that affect wheat.
In any business venture, marketing research is an importance task that ought to be carried out first. The main aim of market research is to carry out an investigation the market in order to find out what others who are in business are offering in your industry. For this case, a marketing research will be crucial in order to know what businesses in pest control services are offering to the market. By carrying out market research, Millennium Pest Control Services will be in a position of understanding the behaviours, preferences and whims of wheat farmers in the market. During the market research, we will examine business environment at large. We will not only carry out the financial analysis of companies but will examine the government regulations, the competitors, economic treads, market structure and technological advances. We will use a number of marketing research methods and types while carrying out a marketing research for our firm.
Understanding the consumer behaviour is essential as it brings t...
This knowledge would be very essential as Millennium Pest Control Services will be in a position of understanding the behaviours of wheat farmers in order to understand how they, when they buy and why they buy the firm's pesticides.
Since the firm specialises on manufacturing and retailing pests that affect wheat, we should identify our group which we will target and for this case, wheat farmers will be our potential customers. We need to understand their behaviour so as to respond to them using marketing strategies that are appropriate in satisfying the different preferences of the wheat farmers. The above strategy improves marketing effectiveness and as a result, there is increased customer satisfaction. This also makes advertising effective since the target group is already known hence advertising results are improved.
Our target market for wheat pesticides will be defined geographically since in our targeting strategy, we have identified our customers which we will service and these are the wheat farmers. On the other hand, since we manufacture our products in large quantities, we can also use other small scale retailers that deal with sale of seedlings. We will have a number of products to offer to farmers depending on the kind of pest they want to control.
The distinct characteristics that are unique with the Millennium Pest Control Services that will make their products prevail in the market are enhanced customer care, distribution of their products to the grass-root level, free consultant services to their clients, visit of field officer to clients farms and loan facilities it gives to firms. These unique services are rare among the competitors in the industry and this will