StudentShare solutions
Triangle menu

International Business - SWOT Analysis - Essay Example

Not dowloaded yet

Extract of sample
International Business - SWOT Analysis

Similarly ICC Championship Cricket Tournament is slated to be held in October in India, which could provide Rebel Sports an opportunity to enter the vast Indian market. Asian games are to be held in Doha (Qatar), again an opportunity for Rebel Sports to become 'known' to international customers.
Such trial launches have a big advantage, they provide an easy escape route in case the company feels that the market is too hot to handle. Launches coinciding with sporting events give an extra inch of publicity. The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors. Accordingly the company is to plan its future strategy. It can even keep the doors of alliances open with other companies after such trial launches.
Plan Publicity Campaigns: This is a media age. Media campaigns are almost a necessity now. Moreover in these types of sporting figure having an image of demigods, things become little easier (though little costly) for companies like Rebel Sports. Also for example, Indian Films are very much popular not only within India but in the subcontinent as well. The sheer numbers of Indian migrant community in almost every country in the subcontinent makes Film stars too an obvious choice to launch such campaigns.
Recruitment: On whatever scale the company wishes to launch its campaigns in any country/ region it needs to have some minimum workforce. The strategists can be from Australia but the ground level workers have to be from the target country. For this the company can get in touch with some HR consultants, providing staff on contract basis, to avoid any long-term obligations.
Reaching Out to the Customers: Having done all the spadework the company is now ready to approach the customer. An international brand has to be seen in the market place in a manner befitting its reputation. Therefore local level tie-ups with some show rooms, shopping malls help in a big way. The showrooms/ Shopping malls are to be extended some lucrative offers for them to display Rebel Sports products prominently and to recommend these products to the customers (if the company has already launched a media campaign things become much easier).
Gathering Feedback: Now is the time to take stock of its operations in the newer market. Simple business proposition states, the company has to be ready for some losses initially, that's exactly what Rebel Sports is supposed to do. And then study the business proposition over a period of time. A couple of months is enough for the company to plan its future.

Conclusion: New avenues for business are explored when environment demands increase in pace of activity. Strategists feel more satisfied and comfortable with the prospects of growth from expansion. Rebel Sports has an experience of more than 20 years in this field so it can very well plan a strategy for opening stores in other countries as well. Today, rules of business success have changed. ...Show more

Summary

Now comes the big moment when after having analyzed the environment, having done the SWOT analysis the company prepares the route map for the launch. Again the actual methodology depends on the country/ region the company is heading towards. The best moment for the launch happens to be when some sporting event is underway…
Author : oral72
International Business - SWOT Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Business - SWOT Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

International Business In Google
While international business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture. The national culture has shown to have a high impact on major business activities and strategies (Chui et al, 2002).
11 pages (2750 words) Essay
SWOT analysis
Amazon.com has patented leading edge customer care technology. Weaknesses . The huge range of activities brings a risk of the company being overstretched and losing focus. There are potential quality control problems with so many partnerships. Opportunities The market for new electronic and software products is still growing, with new products arriving all the time.
2 pages (500 words) Essay
International Business In Focus
Google and International Business 3.1 Cultural Trends and Differences 3.2 Operational Strategy to Tackle cultural differences 4. Recommendations and Conclusion 4.1 Recommendations 4.2 Conclusions 5. References 1. Introduction 1.1 International Business Culture With the advent of multi-national corporations, it is difficult for organizations to not actively consider global business expansions.
11 pages (2750 words) Essay
SWOT Analysis
The company presently appreciates the need to change its specializations to cover additional areas. In an attempt to revitalize its business and acquire greater strategic positioning, BigTime has called for assistance with its marketing and international organizational structure.
6 pages (1500 words) Essay
International Business Organisation Report (SWOT Analysis Only)
As it eliminated the competitive threat and opened opportunities for organization in terms of meeting the market demand. The organization had only 20 ware houses at the time of its joining the stock exchange and has been successful in expanding its units to ten times (230 = 131 warehouse stores + 99 smaller outlets) by purchasing the units distributed through out the Australian territory2 so that it is able to serve diversified clients efficiently.
2 pages (500 words) Essay
SWOT Analysis as a Strategic Management Tool
In line with this, this paper wants to closely examine the applicability of the SWOT analysis to business organizations by determining its strengths and weaknesses. The first section will provide an overview of the strategic management tool, after which the tool will be applied to a specific business organization.
4 pages (1000 words) Essay
SWOT analysis
New hand held devices reinvigorate the youth market in particular, and Amazon.com has tweaked its interface to meet this opportunity. The company has withstood dips in the online market, partly because of its ability to switch
2 pages (500 words) Essay
Swot or FDI analysis on Human Development Indext in International busines
Human development Index and its aspects can be referred to as the geometric mean of all the normalized indices for Health, Education and living standards. The basics for international trade are based on free trade, liberalization of
2 pages (500 words) Essay
SWOT analysis
The factors are very crucial in determining the success of a business. In the tourism industry for instance, there are many internal and external
8 pages (2000 words) Essay
Portfolio Management / SWOT Analysis
Its strengths lie in its business structure and strategies in the Qatar environment. It has a strong share capital and market capitalization that enables it to adjust its business structure to the financial market (UDC, 2015). It is currently developing an
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation