7-Eleven has retained its competitive edge by continually refining inventory to meet the changing needs to its customers. Today, stores sell everything from fresh deli sandwiches to prepaid telephone cards, and store managers closely monitor inventory to see how fast each product is moving off the shelves. Ultimately, the inventory in any given store is determined by customer demand at that specific location. 7-eleven manages its store inventory through a centralized item master that maintains price and product information for every item its stores sell. The information is being forwarded to 7-eleven's suppliers to enable buyers and vendors to more easily communicate electronically. The item master with a larger enterprise system, manage prices on each item, in every store, in real time, allowing the company to respond quickly to changing market conditions. 7-Eleven is also using a e-procurement for store equipment and other supplies. Previously when the company wanted to upgrade or replace equipment, it would contact a few known vendors, request a price, and choose the lowest offer. Today 7-eleven is implementing the use of the Procurement solution. It enables 7-eleven to reach literally dozens of global suppliers with a single detailed Request for Proposal form, and then hold an online auction that determines the absolute best available price.