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The European Telecommunication Market - Essay Example
Author : emardeula
Pages 9 (2259 words)
The European telecommunication market is considered to be the worth of $474 billion (approx). France telecom is one of the market leaders in telecommunication sector with Orange as it's the key brand capturing two-third of its entire market covering five continents with over 170 million customers…
Orange carries a vision of differentiating and focuses its future goals around customer acquisition and by introducing its wireless services. Its business strategies include acquiring and merging its businesses with other EU market players to maximize opportunities. Orange has to face crude criticism from its UK market for poor service and bad quality. Its business focuses on developing services and improvements in Network technologies, Functional middleware, Communication middleware and Application middleware that provides it a significant competitive edge.
The European market, not is keeps in itself challenges for the entrants and survivors but also have immense growth opportunities for its buyers and sellers. With the joint market of all the European Union states, it provides a business largest platform to operate. Such has been the strategies of telecom operators as well. Most of the market leaders tried to capture as much of the different market segment as possible with diverse service and customized solutions. The focus of European harmonization moment is to discourage monopolies and encourage healthy competition across EU countries as well as pan-Europe and rest of the world.
August 2003 heralds the end of BT's monopoly on the 192 directory enquiries service. 14 new companies are given licenses to compete. ...